Google’s rolling out new advertising services. One will allow advertisers to target eyeballs based on email addresses. Another feature will allow, as Facebook already has, advertisers to upload customer lists and let Google find “similar” lists of customers to market to.
What does this mean for your business?
It’s going to get easier and easier to target customers. Therefore – do you know who your target customer is?
At the same time, some consumers are going to resist such micro targeting and be very slow to give you contact information.
The following two tabs change content below.
Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook
Latest posts by Ramon Ray (see all)
- How the Recent Facebook Algorithm Change May Affect Your Business - April 6, 2018
- How AI is Transforming Small Businesses and a Look at Zoho AI - April 5, 2018
- 8 Reasons to Use a Business VPN for Your Online Business - March 26, 2018
Oh thanks for sharing this WSJ post Ray!