Google’s rolling out new advertising services. One will allow advertisers to target eyeballs based on email addresses. Another feature will allow, as Facebook already has, advertisers to upload customer lists and let Google find “similar” lists of customers to market to.
What does this mean for your business?
It’s going to get easier and easier to target customers. Therefore – do you know who your target customer is?
At the same time, some consumers are going to resist such micro targeting and be very slow to give you contact information.