I remember when Constant Contact was launched – it’s first name was Roving. It was launched by two amazing entrepreneurs.
Gail Goodman, president and co-founder of Constant Contact has been a leading force of growing for Constant Contact and has taken it from a small company to a global company helping small businesses generate awareness and sales and keep in touch with their customers and prospects.
Recently, web host, Endurance International Group, a combination of hosting companies and domain registrars, purchased Constant Contact. Endurance now has a fuller suite of digital marketing solutions for small businesses with 5 million customers.
What does this mean for Constant Contact customers? I doubt it means much.
Endurance executives are smart and they’ll probably take the time to learn from Constant Contact’s growth and ensure they can sell their existing customers email marketing services from Constant Contact. Furthermore, they’ll work to ensure Constant Contact customers can purchase web hosting and domains and other services from Endurance companies.
Ironically, many small business owners are still far behind in using online marketing to grow their businesses. Sure, many have a web site, many send out some version of an email newsletter – even some blog. However, the holistic and strategic marketing that is needed to drive new customers, nurture existing customers and raise brand awareness is lacking.
Many marketing solutions are not easy to use, there’s many low life scammers around who prey on small businesses, marketing is so much more than “sending a Tweet” or clicking “Boost post” on Facebook. Into this confusing soup is where many small businesses live.
It’s up to marketing vendors such as Endurance and Constant Contact to continue to genuinely educate their customers and the market overall – about the power of online marketing and how it can drive sales for their business.