How the Right CRM Product Can Change How Small Businesses Work. An Interview with Pipedrive CRM CEO Steve Oriola

pipeline-view-2We all know that sales are the bloodline of any business. Without sales, there is no money and without money there simply is no business. But managing the sales cycle and capitalizing on leads is something that many small businesses struggle with. Having struggled themselves, the founders of Pipedrive CRM understood this and decided to build a user-friendly product that turned the conventional CRM on its head and focused on the sales person and the sales activity versus the standard management top-down philosophy.

I recently had the opportunity to chat with Pipedrive CRM CEO, Steve Oriola about the importance of CRM (Customer Relationship Management) software for small business and what it is that makes their program so widely accepted by sales people and small sales teams. As Steve explained in the video interview, Pipedrive is designed for the sales person and getting them engaged in the right activities that will lead to sales. This is what drives the program and the process. And because they’ve made it so simple to use and engage with, they are finding that frustrated sales people and businesses who no longer want to use excel sheets to track the lead process are seeking them out as an easy to integrate solution.

Check out the full video interview with Steve below:

Managing sales no longer has to be a confusing and laborsome task for small businesses. Employing the right technology, specifically a CRM program, can quickly help small businesses close the gap between a lead and a final closed sale. If you are interested in giving it a try, Pipedrive offers a free 30-day trial of their product. With no obligation, maybe it’s time you took it for a spin and start closing more sales!


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook