My Honda Dealer Is Losing Money By Not Having An App. Are you?

App

I recently visited my local Honda dealer to get some preventive maintenance done on my vehicle. The service is excellent, including free WiFi, a snack bar and friendly staff in the service area and in the new car buying area.

However, one thing is missing – an app.

Why should my local Honda dealer have an app? I’ll tell you and maybe you can learn from them.

The Honda Dealer has a repeat business – customers come to the dealer to get their cars fixed – on a regular basis. I recommended that they have an app which reminds customers to come in and get their cars checked – oil, tire rotations and etc. This app will further impress on customers that their local Honda dealer is

This is one big reason I recommended that they have an app. One that reminds customers to come in and get their cars checked – oil, tire rotations and etc. This app will further impress on customers that their local Honda dealer is there for them.

What about your business? Should you have an app?

I don’t think every business needs an app – but every business should evaluate if they need one for sure.

An app is a way to “reach out and touch” your customers, to serve them better and serve as a reminder of the services you can provide to them.

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook