I recently visited my local Honda dealer to get some preventive maintenance done on my vehicle. The service is excellent, including free WiFi, a snack bar and friendly staff in the service area and in the new car buying area.
However, one thing is missing – an app.
Why should my local Honda dealer have an app? I’ll tell you and maybe you can learn from them.
The Honda Dealer has a repeat business – customers come to the dealer to get their cars fixed – on a regular basis. I recommended that they have an app which reminds customers to come in and get their cars checked – oil, tire rotations and etc. This app will further impress on customers that their local Honda dealer is
This is one big reason I recommended that they have an app. One that reminds customers to come in and get their cars checked – oil, tire rotations and etc. This app will further impress on customers that their local Honda dealer is there for them.
What about your business? Should you have an app?
I don’t think every business needs an app – but every business should evaluate if they need one for sure.
An app is a way to “reach out and touch” your customers, to serve them better and serve as a reminder of the services you can provide to them.
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