When it comes to your marketing and sales efforts, one of the most important things that you need to do is track statistics related to your progress. How else would you know when something is (or is not) working? How else could you refine your campaigns and improve your performance? One of the most helpful tools for keeping track of what is happening on your website is Google Analytics, but it can be a little confusing for the untrained business owners – there are numbers and charts everywhere, so how do you know which ones to pay attention to? In this edition of the Smart Hustle Recap, we are featuring an article that gives some important how-to information for tracking your social media campaigns. We also have advice from expert Adrian Miller on how to recover from a sales slump and an excellent argument for why you should NOT focus on ‘going viral’ in your content marketing strategy.
Using Google Analytics to Track Social Campaigns
Even though there are several social media management tools, the richness of Google Analytics reports make it ideal for tracking your social campaigns. Did you know that you can use Google Analytics to track network referrals, conversions, landing pages, and social plugins? This article tells you how to get started with Google Analytics, set up goals, and five top Google Analytics reports to look at to understand how your social media campaigns are going.
Recovering from a Sales Slump
Unfortunately, everyone will experience a sales slump at some point in his or her career. Biz expert Adrian Miller says the first important thing is to understand why the slump happened so you can address the cause! However, if you find yourself in a slump, there are plenty of things you can do to recover. Adrian reviews four of the best things you can do to get the sales ball rolling again.
Click to read How to Revamp Your Business in a “Sales Slump”
Small Biz Owner: Don’t Focus on Going Viral
The gold standard in content marketing is a phenomenon known as “going viral” – when your content (whether it is a blog post, video, social media message, or something else) gets the attention of mass audiences who flood to your site and “discover” your company, making you an overnight sensation. While going viral is definitely a good thing, there are many reasons why small business owners should not focus on going viral. This article explores the reasons and what small business owners should do instead to make sure their content is a hit among the target market.
Smart Hustle Magazine is committed to helping small business owners through all the twists and turns of running a business – the high points (like going viral), the low points (like experiencing a sales slump), and all of the experimentation that goes on in between (including tracking campaign analytics on platforms like Google Analytics). For more advice – no matter what stage of the game you’re at – check out SmartHustle.com or join the discussion in the Smart Hustle Community.