What is your favorite tool for user testing your company website and why?
The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
In my opinion, SumoMe is the only tool for user testing on a company website. Not only does it provide you with heat maps to show exactly how far people are scrolling and where on your site people are clicking in real time, but it combines a world of tools under one platform to help you keep a close eye on every single aspect of your site with welcome mats, content analytics and email signups.
FullStory is a great tool; it’s like a DVR for your website. For both desktop and mobile, you can see how people navigate your site, what they do, what they click on, how they scroll and more. It’s a tool that can give you great feedback from a user testing standpoint.
join.me isn’t a user-testing service, but it can be used to facilitate the best user tests. It’s a screen-sharing tool that allows the person on the other end to control your screen without needing to install any software. Why is it the best? Rather than connecting with strangers for user testing, you can use join.me to connect with your actual users wherever they are and get real feedback.
At LSEO and APPEK Mobile Apps, we use InVision for user testing. InVision makes it incredibly efficient to get user feedback in real time by providing a working copy of the website to a customer (or team member) to review. As the customer interacts with the site, she is able to provide feedback by simply clicking on a designated element and commenting. InVision is free for small businesses.
One of the most insightful things we do is watch real users use our website. We do this by using Inspectlet, which records user sessions and lets you play them back. With Inspectlet, we’re not asking users to do things. We’re just watching real users going about their normal activities. It’s tough to get this type of instant feedback from other tools.
heatmap show us the “hot spots” of a website. The top of the page is typically “red” since most people see it first when they visit. Since less people scroll down afterwards, the page gets “cooler” as it goes. Using heatmap shows us whether our information architecture makes sense and if our visitors are looking for certain info in different places, and helps us refine navigation.
7. Crazy Egg
Using heat mapping, we can get a better idea of what users actually look at, how they navigate the page and what parts of the page they are clicking on. Crazy Egg is an industry leader in user testing, and we’ve found that it gives the most accurate and reliable data. The pricing packages are attractive and the features are powerful in distinguishing between clicks, scrolling, etc.
8. Google Testing
Google provides an online tool that will generate a report in seconds on how your website works across mobile and desktop devices. It’s easy to understand, providing a mobile-friendliness score, analyzing website speeds and contributing optimization tips to challenge your developer for improvements. Satisfying Google requirements will increase your website value!
Although it might be a bit of a generic tool, I still mine Analytics to see how users are interacting and converting on my website. With all of the data in one place, it offers a nice, easy set of data that I can parse in multiple ways to learn where potential problems exist on my sites.
Our favorite tool for testing UX on our websites is Optimizely, an A/B split testing tool that allows you to change elements of a website and test one version against another. By using A/B testing, we can improve metrics like time on site, conversion rate and engagement. The data we get through Optimizely allows us to fine tune our websites to get more from the existing traffic.
We love BugHerd. It allows everyone to review the website in real time and post their comments. Moreover, we can organize the comments based on their priority level. Our developers can then work on the code, QA can approve and we can mark the issues as resolved. It’s so easy to use and just keeps us organized.
UserTesting lets you crowdsource usability testing. You’ll get videos of real people using your website, app or prototype so you can see how they try to navigate it and where they get stuck. The testers talk aloud as they use the product, allowing you to hear what they’re thinking — this is often a source of valuable feedback that would be time-consuming or expensive to get otherwise.
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