Your online reputation consists of the exposure your business has on search engines, social media, and online directories. It is imperative that you build an online reputation, not because it is the trendy thing to do, but because it is the smartest move you can make for your business. Why? Because 65% of shoppers do their research online before making a purchase and your business needs to be one of they find when looking online.
In this article, we’ll go over the 5 ways you can improve your business’ reputation online.
1. Create a website with a custom domain so people can find your business online.
Every business should have their own website. It’s your online calling card and should be the first thing people see when they look you up online. This is especially true for consumer electronics companies, where businesses are competing for a limited number of product categories. You can do so much in one place such as list your products, market them using blogs, and sell them by using a payment gateway.
2. Set up your social media channels.
After setting up your website, the next step should be to create a profile on the appropriate social media channels. You can post photos, announcements, discounts, and sell your products on these channels. Most businesses start with Facebook, but there are other social media platforms that are niche-specific, such as LinkedIn, Angie’s List, Pinterest, etc.
It is important to have a social presence because a huge number of social media users make their purchasing decisions based on what they see on social media. By putting your products and your company where potential customers are searching, you are able to reach a larger audience.
3. Register your website on online business listings
If people want to find a business like yours, they will often go to authority business listing sites like Yelp for Business, Google My Business, Better Business Bureau, etc. Once your business is listed, clients can easily find you and see how you compare to other businesses in the same niche or industry. Users can leave reviews for others to see and rate your company based on their experience. And don’t stop at just one listing. Get multiple listings (also called citations) so that your business exudes more credibility, since they verify businesses before they allow them on their site.
4. Optimize your website for SEO purposes.
Now that you are have your own site and are listed on all relevant third party sites, it’s time to optimize your presence online – starting with your website. Conduct basic keyword research to discover what terms people are searching for when looking for your type of product. Then, make sure that your website contains these keywords on the appropriate pages.
5. Improve customer service and engagement
The most organic and genuine way to improve your online reputation is to talk to your target audience online. Don’t spam them with sales emails – learn what their problems are, provide the solution, and continue to build your relationship. Find the ones that have had a positive experience and ask them to review your website on social media, business listings, and other review sites. After that, make sure that they continue to have a positive experience with your business. Your overall reputation is something that your customers will always remember whether they are online or offline.
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