Three Powerful New Instagram Features and How To Use Them

As many of you will know, social media is one of the most powerful marketing tools to use if you want to grow your business. For many companies, photo-sharing app Instagram is one of the most effective ways to reach more people. Check out the statistics:

  • Instagram’s engagement rates are around 15 times higher than Facebook and 20 times higher than Twitter.
  • 86% of the top brands use Instagram.
  • Companies with over 100k followers on Instagram have grown by 163% over two years.

If you want to succeed at your online marketing efforts, you must make sure your Instagram game is on point. The social media company has recently made new features available that make it easier for entrepreneurs to improve their online presence. These features include adding hashtags, clickable links, and scheduled posts. This article will help you understand how these three features can help you gain more exposure using Instagram.

Why Are These Features Important?

Instagram’s new features can give you a head start when it comes to marketing on Instagram. While many companies use the platform, the vast majority have not yet discovered its true potential. Using the new features, your business can become more discoverable, more relatable, and generate engagement and interest among new and existing prospects.

How Do Bio Hashtags Work?

Instagram now allows you to include clickable hashtags on your bio. This means that when you type a @ or # before text, it will become a live link when people view your profile. When your visitors click on the hashtag, they will be able to view other profiles or look at other posts using the same hashtag.

Hashtags provide a lucrative branding opportunity for your business. You can mix it up by using carefully-research hashtags that already exist or creating new ones that directly relate to your business. By clicking or searching for the hashtags you use, visitors can learn more about your company and see your latest posts.

You can maximize this even further by using hashtags in your posts. This is a helpful technique for reaching more people and attracting more followers. Target hashtags that have between 100k-900k posts. These are popular topics that people are searching for, but they leave enough room for you to stand out. Each post can include 30 different hashtags at most, so make sure you choose these wisely.

Why You Should Add Clickable Links to Your Profile

Previously, you could not include clickable links in your profile. A visitor to your Instagram page would have to copy and paste a link from your bio. However, this has recently changed thanks to popular demand. Instagram now allows you to put clickable links in your profile, making it much easier to direct visitors where you want them to go.

It’s also a great opportunity to highlight a link to your audience temporarily. One effective strategy is to update the link in your bio every few days and point followers towards this via daily posts. When you next post, you can rinse and repeat this strategy to keep any links in the bio fresh and exciting, and direct followers to new products or services.

If you’re running a special online promotion, you can include a link to the contest to make it simple for visitors to participate. You could also include a permanent link to your business website or direct your audience to a new product or service. Providing a clickable link is convenient for visitors and will drive engagement with your Instagram page and business.

Scheduling Your Posts

Every social media manager knows that the ability to schedule posts is essential to the success of an online marketing effort. Managing your posting schedule manually is nearly impossible in this day and age. That’s why certain social media apps allow you to schedule posts in advance. Using these tools, you can set the date and time that you want a piece of content to be posted. These apps can also schedule your posts automatically. This helps you ensure that your content is being published at times when there is high traffic.

Previously, Instagram didn’t allow scheduled posts, but developers have been busy making behind-the-scenes update which make this feature possible. They have enabled social media tools like HootSuite, Sprout Social, and SocialFlow to schedule social media posts on their platform. Ryan Holmes, CEO of HootSuite, stated that scheduled posts have been the “number one request for our 16 million customers.”

Instagram’s Role In Social Media Marketing

Social media marketing is an essential part of growing your business. While a lot of companies have embraced Twitter and Facebook as their primary social media platforms, many are excited about the opportunities that Instagram offers and are moving their main social media activities to this platform. If you’re serious about connecting with your audience, you should include Instagram on your company’s social media list. As the statistics show, Instagram can generate a lot of business for your company - you can try the tips provided in this article, to see how Instagram can become an invaluable tool in garnering more online business.

 

Zach Benson is the CEO and founder of Assistagram – an innovative Instagram management agency specialising in growth of accounts and creating Instagram campaigns that reach millions.

As a full-time entrepreneur, TEDx speaker, social-media trainer for international brands such as The Four Seasons, Ritz Carlton and ViceRoy, he encourages others to reach their full potential through the arts and social media. He uses his successful social media presence and impressive network of followers to travel around the world teaching others how to grow their Instagram accounts.

Zach is also an award-winning dancer and was a finalist on FOX TV’s popular show ‘So You Think You Can Dance’. He combines his passion for teaching, entrepreneurship, dance and travel to mentor people all over the world and help them grow, dance and improve their companies.