5 Surefire Tips to Make Small Business Saturday a Success

Five Tips to Make This Small Business Saturday a Success

Small Business Saturday celebrates communities and the small businesses that give them their unique identities. While the busiest shopping weekend of the year is quickly approaching, it’s not too late to get in on the action. With these five easy tips, you can make give your business the boost it needs to bring in customers and makes sales.

Tip #1: Get busy marketing yourself online.

If your local community is filled with small businesses, consumers can only visit so many on this special day. The big box stores use doorbusters to bring customers in, but doorbusters don’t work for small businesses. Instead, focus on what makes your business unique. And, whatever you do, use hashtags like:

  • #SmallBizSat
  • #SmallBizSaturday
  • #DineSmall
  • #ShopSmall
  • #SBS
  • #SmallBusinessSaturday

As you post online, remember to choose attractive photographs that show off why customers should visit your shop or dine at your eatery. Post regularly so your business stays at the forefront of shoppers’ minds. But, don’t give away too much online. Leave plenty of reasons for shoppers to come in and see what you’ve got on the shelves. While your posting, remember to share your neighbor’s posts and ask them to share yours, too.

Tip #2: Open early and close late.

This is a special day that celebrates your local community and it just so happens to be the busiest shopping weekend of the year. Shoppers want to shop early and they want to keep shopping all day. So, open before the sun comes up and offer your early birds free coffee (from a local coffee shop) and a warm, inviting shop to visit.

Talk your neighboring shops to open early, too. Then, share those special holiday hours on your social media posts.

Tip #3: Decorate for the season.

Get into the spirit of the holiday with decorations inside and outside of your shop. Beautiful holiday decorations get shoppers into the spirit. They also make your shop look fresh and updated. You can even update your shopping bags so your holiday spirit can be seen outside of your shop. Play holiday music, sing along and wear your favorite holiday clothing so all of your customers see how festive and fun you are.

Remember that families are often shopping together on this special day. As you are decorating, consider adding some chairs in comfortable groupings. Customers appreciate having a place to sit, especially if your shop has dressing rooms.

Tip #4: Become a destination.

With a social media campaign and a shop full of great items, your location can become more than just a store. It can become a destination.

  • Plan an open house with live music and local food.
  • Invite your neighbors to bring their pets dressed up for a holiday pageant.
  • Work with neighboring stores and arrange a holiday tea with a fashion show; if you sell tickets, you could donate money to a neighborhood need.
  • Get creative and arrange the event to coincide with the excitement of Small Business Saturday.
  • Work with your neighboring businesses to create a window-decoration competition and let shoppers determine the winner.
  • Invite a local celebrity to show up at your shop.

Tip #5: Work with local vendors.

People love to buy from local vendors. Whether you have a retail shop or a coffee shop, find things that are made within a set distance from your shop. Then you can advertise that you support local businesses with an x-mile range – the smaller the range, the better. Local vendors are always looking for places to sell their jewelry, clothing, kitchenware, food, beverages, and more. Support your local businesses and your local shoppers will support you.

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Kristen Bentley

Kristen is a freelance writer and high school English teacher.