Do you know what your business process is? Have you written it down or recorded it somewhere for your sales team to see? If you haven’t, the time to do it is now.
What’s your pipeline management process?
To be successful, a sales team needs to know their procedures. If you haven’t ever told your sales team the process that they are supposed to follow, how are they to know they are supposed to follow it? What you need is a pipeline management tool, or a customer-relationship management tool.
With a CRM, your sales force knows what to do at every step of the sales process. In most small businesses, a sales process exists. But, in many cases, it exists in the business manager’s or the business owner’s head. If that’s the only place the process is, it does not do anyone any good.
Why a pipeline process works.
When the process is accessible, small businesses have more effective sales conversion. Joe Malcoun with Nutshell knows this to be true. How does he know? He is the CEO of Nutshell, a company that designed software that makes sales automation simple.
Get to know Nutshell.
Nutshell has a user-friendly design, so the features are not overwhelming. It makes the sales process easy to archive and automate so employees know who is working, what they are doing, and how they are succeeding. All of the unwanted noise that exists in other CRM tools has disappeared in the Nutshell software.
The Nutshell CRM software is not a one-size-fits-all app. It actually can be adjusted to fit the needs of small businesses. With the intuitive wizard, business owners just have to answer a few questions to get their sales process successfully recorded. Then, the sales force can get busy converting leads into sales, which is what they do best.
What can you do to better your sales process?
Unfortunately, businesses that do not use a CRM are often too busy doing other things instead of focusing on making sales. With Nutshell or another smart CRM, the sales force no longer has to worry about:
- Confusing spreadsheets
- Time-consuming tasks
- Learning the sales process
- Guessing what to do next
When small business owners are ready to invest in a CRM, they should look into it with their sales team. With the sales team, the business owner or sales manager should write down the sales process. Then, the sales team should try different CRM products so they can decide what meets their needs. If the team doesn’t like a program, then it would not be smart to buy it.
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