Author Archives: Andrew Pincock

CEO and co-founder of Trafficado, an internet marketing agency. Interests include entrepreneurship, small business, internet marketing, and economics.

Magical Marketing Campaigns From 2013

The Business Advertising industry enjoyed an exceptional year of advertising campaigns leaving memorable impact on the thoughts and inspirations of the American public. Several 2013 Ad Campaigns motivated consumers to stop and react emotionally to what they were seeing, then discuss what they’d experienced with family, friends, co-workers, essentially anyone who’d listen. In this article […]

Six Ways to Improve Your Social Media Marketing in 2014

Like SEO, social media marketing is constantly changing. New social networks, creative new social strategies, and changes to search engine algorithms all contribute to how marketers used social media differently in 2013. With 2014 on the way, it’s time to re-evaluate your social media strategy again. Here are the top ways to improve your social media […]

5 Metrics Every Business Owner Should have at Their Fingertips

It’s possible to spend all of your time pouring over your web site analytical data. However, if you’re not looking at the right metrics – data that shows critical information about your current marketing plan performance – you’ll be hard-pressed to find data that can actually inform your marketing decisions. Here’s why metrics are so […]

Innovative Ways to Market an App

Consumers have literally millions of mobile apps to choose from when downloading a new app to their smartphones. However, if you’re an app developer looking to stand out, this makes marketing more important than ever. Even if your app serves a uniquely valuable purpose, unless you have a way to get that message out to […]

Why Is Mobile Responsive Web Design a Must?

Have you ever been in a public place and taken a moment to look up from your mobile device? If you have then you probably noticed that just about everywhere you looked someone was staring at his or her mobile device. Whether it’s a laptop, tablet or phone, there’s no question that the world has […]