Author Archives: Carolyn Crummey

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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

Building Business Class Websites That Work! [Video]

As a small business owner, a website is crucial to your business.  For most of us, the most difficult part of creating a business website is figuring out where to start. With technology constantly on-the-go it can be overwhelming to try to figure out what tools to use to build your website. Eric Mason, from WIX however, [...]

How to Write Marketing Copy That Gets the Results You Want [VIDEO]

Writing engaging and informative marketing copy for your business can be a struggle. Finding the right words that convey who you are, what you do and target your ideal client can be a challenge. At the 2014 Small Business Summit, Jean Tang, founder of MarketSmiths - a creative copywriting agency located in Brooklyn – shared tips and strategies [...]

Why Customer Education Beats Sales in a Mobile, Local and Distracted World

As we all know, social media has become a core part of most businesses when it comes to marketing and engaging with customers.  Some companies use Facebook, others use Twitter, some use every social media platform that there is out there, but how do you know which ones are effective for your business? At the [...]

Use Facebook Page CTAs to Drive More Traffic and Get More Leads

The New Year has already brought with it major changes as far as Facebook and social media marketing are concerned. Some changes, like the social network’s new algorithm to crackdown on overly promotional content, could become a hindrance to small business owners using Facebook Business Pages. Others, however, are providing brilliant new ways of attracting [...]

Why Old School Marketing Is Still Essential In Todays Digital World [Video]

In today’s competitive business environment, so much focus is placed on the newest ways to reach and market to your potential clients – and it’s often digital solutions that most turn to. But, as we learned from Carmen Sognonvi, Owner of Urban Marital Arts, at the 2014 Small Business Summit, there is definitely a place [...]

Scaling a Business: Lessons from Wink Frozen Desserts

Many great businesses are created by chance out of a necessity to fill a need. This is exactly how Gabe Wolff, founder of Wink Frozen Desserts, came to find his company. From simply trying to fill a need to find a dessert that accommodated his nutritional limitations to building a successful company, Gabe shared his story [...]

Business and Sustainability: A Conversation with Leyla Acaroglu

Sustainability is a subject on the minds of many people, but it’s not something that is typically a priority for most small business owners. Inundated with the never-ending tasks that exist in simply running a business, the small business owner might make efforts to be more ‘green’ in their operation, but creating a fully sustainable [...]

8 Tips to Boost Online Sales this Holiday Season

With the holiday season on us, online retailers are working feverishly, planning their promotion,  distribution, and service strategies to cash in on the year end sales. The National Retail Federation estimates that holiday sales accounts for 19.2 percent of the retail industry’s annual sales of $3.2 trillion. While the year on year growth in e-commerce [...]

Success with Social Marketing: How to Build A Strong Customer Following Using Social Media (Video)

Do you struggle with social marketing in your small business? Are you lost when it comes to using social media to help GROW your business and build a strong customer following? If you answered “YES” to either question, then we have a gift for you! Our very own Ramon Ray, technology and marketing evangelist and the editor [...]

10 Tips to Making Dropbox a More Powerful Business Tool

The cloud based data storage website Dropbox is a great way to manage your business information. Dropbox allows you to share large files with clients and employees without losing control of data, keep your team updated on what’s happening, track progress of assigned projects and tasks, auto-back up important files, encrypt information and much more, [...]