Author Archives: Carolyn Crummey

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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

Business and Sustainability: A Conversation with Leyla Acaroglu

Sustainability is a subject on the minds of many people, but it’s not something that is typically a priority for most small business owners. Inundated with the never-ending tasks that exist in simply running a business, the small business owner might make efforts to be more ‘green’ in their operation, but creating a fully sustainable [...]

8 Tips to Boost Online Sales this Holiday Season

With the holiday season on us, online retailers are working feverishly, planning their promotion,  distribution, and service strategies to cash in on the year end sales. The National Retail Federation estimates that holiday sales accounts for 19.2 percent of the retail industry’s annual sales of $3.2 trillion. While the year on year growth in e-commerce [...]

Success with Social Marketing: How to Build A Strong Customer Following Using Social Media (Video)

Do you struggle with social marketing in your small business? Are you lost when it comes to using social media to help GROW your business and build a strong customer following? If you answered “YES” to either question, then we have a gift for you! Our very own Ramon Ray, technology and marketing evangelist and the editor [...]

10 Tips to Making Dropbox a More Powerful Business Tool

The cloud based data storage website Dropbox is a great way to manage your business information. Dropbox allows you to share large files with clients and employees without losing control of data, keep your team updated on what’s happening, track progress of assigned projects and tasks, auto-back up important files, encrypt information and much more, [...]

The Rise of Small Business: How Technology is Finally Favoring Mom’n’Pops Over Walmart

If you’ve booked a flight, read a book, or listened to a song recently, you are a walking testimony to how new technology can change entire industries. However, the unwelcome truth behind most new innovations is that they are accessible, at least at first, only to the lucky – and wealthy – few. Innovation can [...]

15 Key Strategies for Marketing to Different Generations

The most effective way to market your growing business is to customize the marketing strategy to your target customer demographics. Until a few years ago, you would have been right in thinking that differentiated marketing is for the big players with big budgets. However, that is no longer true. The internet has become the great [...]

Walmart Updates Website to Compete with Amazon in a Battle of the Ecommerce Space

Amazon is clearly the dominate force in the eCommerce space, with over $67.9 billion in online sales in 2013. But online retail is a BIG space and the question becomes, “if someone else can create the same experience as Amazon, can they take a portion of those sales?” Walmart is testing that very question and [...]

8 Online Invoicing and Time Tracking Tools for Small Business

One of the biggest challenges for many small business owners is managing finances, especially time tracking and invoicing. While there are many online solutions to choose from, finding one that meets all your businesses specific needs can be difficult. So we went on a quest to find the best in online invoicing and time tracking solutions [...]

6 Ways to Get Paid Faster and Keep Your Business Rock’n and Roll’n

For growing businesses getting paid on time is crucial for survival. Recurring delays in payment of invoices can quickly turn into a cash flow problem, especially with your business creditors waiting at the other end of the line. With payments piling up, you waste productive hours trying to collect amounts that customers owe instead of [...]