Author Archives: Megan Totka

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4 Ways Technology Can Save Your Small Business Money

As you run your business, you probably take numerous steps to save as much money as possible. Reusing equipment and changing the lightbulbs you use will save you small amounts of money – and every little bit helps – but it may not offer you the savings you want and need. According to Observer, 29 […]

Prepping for 2019: Three Things to Consider For Next Year

With 2018 having cleared the halfway mark, it’s that time of year when we begin taking stock of successes, failures, and things to look out for next year. Technology has continued to drive forward at a rapid pace, and sometimes it can be difficult to keep up managing all the new ways we can be […]

4 Ways Small Businesses Can Adopt Technology

Many small business owners are still shying away from the advances in technology, uncertain of how to utilize it and overwhelmed by the cost and abundance of tools at their fingertips. As customer demands evolve, technology becomes an essential tool that can give entrepreneurs an edge in today’s accelerating small business landscape. As you develop […]

How Big Data and Automation are Giving Marketers Real-Time Solutions

Anticipating customer needs is a necessity of today’s marketing plans. It’s not enough to wait for a customer to come to you; the best marketing strategies involve intuitive thinking so that consumers have what they need without having to look for it. Advancements in Big Data – or the analysis of customer behaviors online and […]

Integrate Email and Social Media Marketing to 10X Results

The days when marketers could reach customers through a single channel are over. Multi-channel marketing has become the norm in almost every industry. Merging social media and email marketing is one of the best ways to grow your brand. However, marketers are having difficulty integrating their social media and email marketing campaigns. Polls have found […]

5 Ways to Encourage Cyber Security in the Workplace

Staying safe online is important for everyone, and the workplace is clearly no exception. Even small businesses are at risk because they sometimes don’t have the resources to put in high-end protection or are unaware that they are a prime target. The good news is that there are some things you can do year-round to […]

5 Ways to Grow an Email List that Actually Converts

As a marketer, what do you think is the best method of converting leads into customers? If you’re like most, you probably said something along the lines of building an effective and well-maintained email list. And it’s true – an email list can easily become your best friend when it comes to conversions. It’s an […]

How Email Marketing Platforms Combine with Salesforce to Boost Sales

Email marketing remains one of the most reliable ways to engage your market and eventually turn recipients into customers. Using an email marketing platform will greatly improve your results, as well. However, more and more organizations are adding Salesforce to their email marketing assets to win far more conversions than with just a single platform. […]

4 Hacks to Manage Growth Like a Pro

Many view growth as the ideal being chased by every startup in the world, but the cruel fact is that many companies fold because of poorly managed growth as do because of lack of business. Ramping up business means ramp-ups on costs and work, and an unprepared company can crash when new and unexpected bills crush […]

Don’t Get Trashed – Engage Your Email List!

Email marketing. When done right, it’s an incredibly powerful tool for moving your business forward. When done wrong, however, it can drive potential customers away for good. So how do you make sure your email list is a powerful marketing tool for your business? It’s all about keeping your email subscribers engaged. And by following […]