Author Archives: Megan Totka

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5 Innovative Ways Your Small Business Can Save Money

Every small business owner has to be extremely frugal when managing funds in order to help their business thrive. A whopping 79 percent of businesses fail due to starting out with too little money. This is why actively saving money must be a top priority as a small business owner. While some of these ideas […]

Success Starts With the Right Team

As you plan your new business, no matter the service or product that you offer, your most important task is assembling your team. By determining the necessary key departments and choosing the best people, your business has the chance to thrive, because each component needed for your success is covered. Neglecting even one of these […]

5 Ways to Generate Small Business Growth Starting Today

Scaling your small business is not simple. It takes relentless effort and it means wearing many hats. You will need to learn all you can about sales and marketing and interact with customers on a daily basis. It’s also important to get to grips with corporate compliance and taxes. Scaling your business involves all these […]

How Technology Is Making Service Businesses Run More Efficiently

Service companies come in many forms. From firms that maintain major appliances for property owners to those that operate massive delivery fleets, these enterprises depend on business processes happening in a regular, orderly fashion. No matter which specific domains service businesses occupy, operational efficiency is the underlying factor that determines their success. Fortunately, technology is […]

Tips for Starting a Snapchat Influencer Marketing Campaign

Influencer marketing is all the rage in today’s business landscape. Not only is an influencer marketing strategy relatively easy to implement, but the benefits are clear and proven. For starters, here are a few influencer marketing statistics to prove its effectiveness: According to one study, 99.3% of influencers use Instagram to execute their influencer marketing […]

6 Ways Technology Can Boost Your Small Business

Your small business probably runs like a well-oiled machine. It’s likely you and a handful of hardworking, trustworthy staff members are navigating the challenges and joys of small business ownership. What you may not realize is that your budget allows you to have access to the types of technology that will build your small business […]

4 Ways Technology Can Save Your Small Business Money

As you run your business, you probably take numerous steps to save as much money as possible. Reusing equipment and changing the lightbulbs you use will save you small amounts of money – and every little bit helps – but it may not offer you the savings you want and need. According to Observer, 29 […]

Prepping for 2019: Three Things to Consider For Next Year

With 2018 having cleared the halfway mark, it’s that time of year when we begin taking stock of successes, failures, and things to look out for next year. Technology has continued to drive forward at a rapid pace, and sometimes it can be difficult to keep up managing all the new ways we can be […]

4 Ways Small Businesses Can Adopt Technology

Many small business owners are still shying away from the advances in technology, uncertain of how to utilize it and overwhelmed by the cost and abundance of tools at their fingertips. As customer demands evolve, technology becomes an essential tool that can give entrepreneurs an edge in today’s accelerating small business landscape. As you develop […]

How Big Data and Automation are Giving Marketers Real-Time Solutions

Anticipating customer needs is a necessity of today’s marketing plans. It’s not enough to wait for a customer to come to you; the best marketing strategies involve intuitive thinking so that consumers have what they need without having to look for it. Advancements in Big Data – or the analysis of customer behaviors online and […]