Author Archives: Dimitri Jordan

Dimitri Jordan is a student working on a B.A. in Cultural Anthropology and a second in Ancient Studies. He is also a freelance writer, often concerned with concepts in technology and media.

New Study Analyzes Video Ads and Reveals 3 Findings That Advertisers Need to Consider

When I go to watch the latest video of kittens on YouTube, often I’m sentenced to a thirty second to two minute long ad, telling me to drink Gatorade or get Jay-Z’s newest album. Often, I think nothing of sitting through that ad, after all, YouTube has to keep the lights on somehow. But sometimes, […]

Having A Mobile Website is Crucial: Wix Develops New Product To Make That Simple

Every business is looking for a way to build a better mousetrap. Wix.com, a company that allows users to create dynamic DIY websites, is trying to do just that with building a mobile website. As I’ve covered before, formatting websites to fit a mobile platform is an increasingly important in this age of smartphones and […]

Two Services That Help Create A Cohesive Online Brand Between Your Web and Social Media Sites

Few things display how well a business is run better than cohesion. So when you create your social media pages, what could be better than to design them exactly how you’ve designed your website to maintain a cohesive online brand? When your social media is so perfectly integrated that Twitter or Facebook reflects your business […]

How A Virtual Server Can Keep Your Business on Track During a Disaster

Technology in this day and age is an integral part of any business, large or small. With each employee comes another set of costs: a new PC, a tablet, a smart phone, dedicated email, each chipping away at the servers that contain everything. Perhaps your business requires a few servers, a few dozen, a few […]

The Evolution of Geolocation Technology and How It’s Changing The Way We Live and Do Business

Cloud computing is quickly becoming a staple of technology, especially in business. Having access to files anywhere, anytime is a necessity and allows for a more fluid and capable business. However, the ability to couple this technology with others, such as geolocation technology, will create new opportunities for developing apps and programs that change the […]

Why Your Business Should Personalize Offerings To Boost Revenue

In an age of technology, increasingly fewer things come with any sense of personalization. Everything is set to suit the masses, and it’s often very difficult to find items that reflect your personal sense and style. But any business that is looking to stand apart from their competition and boost revenues may want personalize offerings. […]

Gamifying Social Media: New Widget Turns Facebook Promotions Into A Fun Puzzle

Growing your business is all about getting your name out there. It’s not enough to be the best, the quickest, or the cheapest if no one has ever heard about you. Many businesses strive to increase brand recognition through social media and every successful business knows that every retweet, every follow, and every status update […]

A New Kind Of Bookkeeping For Small Business Mixes Tech With Finance Professionals

One of the most intimidating tasks involved in running a business can be the bookkeeping. Keeping track of the flow of each cent, the stacks of receipts and the endless scrolling numbers can be daunting. It’s even more difficult to find the bookkeeping process that suits you and your business and it’s nuances. Are you […]

Big Data Analytics For Small Businesses and Non-Profits: Increase Your ROI By Working Through the ‘Noise’

When you’re the head of a small business the bottom line is always the same: you always want to see a profitable return on investment (ROI). The easiest way to do this is to increase your flow of customers and many small businesses and non-profits are beginning to use big data analytics in order to […]

New Tips, Tools and Tech Guide Shows Businesses What They Need To Stay Connected and Organized

When running or working in a small business, very early on you’ll learn (occasionally the hard way!) that communication is tantamount to productivity. If you can’t communicate with clients, partners, or suppliers, your business is basically in a stasis that can’t produce much. I work at a business that often needs to make calls every […]