Author Archives: Editorial

SmallBizTechnology.com Editorial team. Striving to publish news, insights, and interviews focused on technology and more for growing businesses! See our sister site Smart Hustle Magazine

Small Business Beware: Employee Devices are Risks You Didn’t Realize

Here’s a scenario: you enter an elevator with several other people. One of those people, you find out after the doors close has the flu – which you didn’t discover until that “minor” cough in the elevator became two weeks of bed rest. And you weren’t the only one that was infected. Another person on […]

How to Make The Perfect Sales Pitch (8 Tips)

When approaching investors or potential clients, your company pitch is crucial to landing the job or getting investment funding. With only an elevator ride time to get the most important points of your business plan across, the perfect sales pitch can seem harrowing or nearly impossible to make. The bad news: Many people struggle with […]

10 Video Marketing Mistakes A Good Marketer Should Avoid

A famous adage goes like this, “When you fail to plan, you plan to fail”. Whatever you do, it is quite important that you know what you are doing and you do it right. Same is the case for your video marketing strategy as well. Video marketing today is like a fast and competitive game. […]

How to Start a Fintech Company

Starting a new business requires planning, a good understanding of the business field or industry, especially in emerging fields like fintech, as well as handling the steps for opening a legal entity. The company formation process and the requirements for a fintech company in Cyprus will differ from those in the Africa-Pacific region, however, this […]

The Power of Two – Capital One Contest – Win $50,000 to Grow Your Business

Capital One just launched The Power of 2 Contest. Share how you use your cash-back rewards & get the chance to win a first prize of $50k, second prize of $25k, and third prize of $15k. Remember to submit before the November 3rd deadline for your chance to win – or peruse other entries for inspiration on how you can use cash back rewards to drive your business forward.

CRM Systems: A 10-Point Guide

CRM, or Customer Service Management System, is a necessary part of any business that needs to better understand its customers. Good CRM systems are designed to track interactions with customers so businesses in an organized space. Without an official CRM system, businesses often keep no record of interactions with customers or if they do, those […]

How Visa Helps Small Businesses Get Back to Business after a Disaster

As Hurricane Florence is wreaking havoc along the coasts of North and South Carolina, we are bombarded with images of homes being washed away by storm surge. When the news shows images of the devastating fires in California, the images of choice are homes. It is nothing short of tragic to see homes filled with […]

Ware2Go: UPS Launches Flexible Warehouse Fulfillment Solutions

The industry of e-commerce is on the rise. While already crucial to a business’s financial success, efficient e-commerce practices are predicted to become more and more essential in a society that expects goods to be purchased conveniently and delivered quickly. According to leading market research provider Statista, 360.3 billion US dollars worth of physical goods […]

Getting Media Attention: A How to Guide

Whether you’re at the very start of your business venture or you’ve been around the block a few times, media attention is a key part of success. With so much competition on the market, setting yourself apart from other similar brands is vital. The challenge is doing so in a way that is efficient and […]

Telling a Compelling Brand Story

There are many moving parts to successfully marketing your business. It’s easy to get distracted with the technical content creation and marketing techniques that are said to make the difference. What’s often forgotten is that consumers appreciate authenticity. They want to know more about the businesses they buy from. The demand for a sense of […]