Author Archives: Itai Elizur

Itai Elizur is the COO at Inbound Junction, a content marketing agency specializing in helping startups and business increase their online visibility. Prior to joining the Inbound Junction team, Itai worked as a Creative Manager at, and as the Director of Marketing at Infolinks, the 3rd largest website network in the world.

Cultivating Work Culture through Emotive Motivation and Leadership

How does one truly define work culture? Is it an imposition of work ethos? Is it representative of cooperation and coordination or is it the prerogative of an employer’s demand. How do you cultivate work culture to create a productive atmosphere within a business? True work culture stems from four pillars of wisdom that can […]

4 Main Reasons Why Your Business Should Use Podcasts

Podcasts are classic workhorses in the digital marketing space. Not only has it helped a good number of webpreneurs or business owners with bringing in more clients, but even the podcast listeners themselves are getting tons of value out of it. This business-building strategy has proven itself to be so effective, that the speed of […]

Why Small Businesses Need to Exert Serious Efforts against Data Scraping

Data is the language of today’s business. With the ubiquity of data connections, Internet-of-Things, connected workflows, and social networks, small and medium businesses are increasingly becoming capable in collecting data from customers, operations and the Internet at large. The increasing ease with which data can be acquired means there is also a need to ensure […]

This 3-Step B2B Marketing Plan Can Bring You More Sales

I get it: You’ve probably had your fair share of reading countless articles online about B2B marketing strategies, haven’t you? And if I’m guessing right, most of the write-ups you’ve read are generic — borderline useless — that you can’t even imagine why anyone would take the time to write such a piece. Don’t worry; […]

5 Ways Poor Security Could Destroy Your Small Startup

You are a target. No matter how small your company, hackers are looking for a way in to your website and customer data. More than half of small companies in the US are targeted by criminal hackers every year. Hackers’ break-in attempts will never stop, so you need to create a culture of security in […]

Filling the Funnel: 3 Steps to Turning Cold Leads into Hot Prospects

Every business has its periods of ebb and flow. Some months have people lining up to throw cash at you while others make you feel like a desperate door-to-door salesman. During the slow times, it makes a world of difference to have an established system in place for generating new leads and pushing them into […]

3 Services that Help Generate Income for Your Brand

The intelligent use of small business technologies can make or break any company. Ignore the latest tech trends, and you could become obsolete trying to do everything manually. Be an early adopter of every new craze, and you’ll go bankrupt trying to keep up. So where should you focus your technology integration? Above all else, […]

4 Technologies to Help You Launch an Ecommerce Business

There is more to launching an ecommerce business than “throwing up” a website, adding some products to your store, and buying traffic. This basic approach may generate some results, but the lack of a defined plan will eventually take its toll on your business. Fortunately, there are a variety of technologies and tools that can […]

4 Ways for Ecommerce Companies Can Scale Fast

Entry to ecommerce has become a lot easier today. Free and low-cost turnkey platforms allow merchants to create their own digital presence and conduct business quickly. However, the lower barrier to entry also comes with increased competition among merchants. For your ecommerce startup to thrive, you have to carefully manage your effort and strike while […]

3 Website Optimization Techniques for Maximizing Sales

Website optimization is a big deal. You need great content, stellar landing pages, spectacular on-site SEO, a plethora of inbound and outbound links, a memorable user-experience, intuitive navigational elements; the list goes on and on. But website optimization isn’t just about great content and top-notch SEO. There are plenty of components that business owners and […]