Author Archives: Itai Elizur

Itai Elizur is the COO at Inbound Junction, a content marketing agency specializing in helping startups and business increase their online visibility. Prior to joining the Inbound Junction team, Itai worked as a Creative Manager at, and as the Director of Marketing at Infolinks, the 3rd largest website network in the world.

4 Ways for Ecommerce Companies Can Scale Fast

Entry to ecommerce has become a lot easier today. Free and low-cost turnkey platforms allow merchants to create their own digital presence and conduct business quickly. However, the lower barrier to entry also comes with increased competition among merchants. For your ecommerce startup to thrive, you have to carefully manage your effort and strike while […]

3 Website Optimization Techniques for Maximizing Sales

Website optimization is a big deal. You need great content, stellar landing pages, spectacular on-site SEO, a plethora of inbound and outbound links, a memorable user-experience, intuitive navigational elements; the list goes on and on. But website optimization isn’t just about great content and top-notch SEO. There are plenty of components that business owners and […]

10 Time Tracking Services for Small-Business Owners

Do you want your team to be more productive? Do you want to cut out unnecessary expenses? If you’re a business owner, then you most likely will have answered yes to both of those questions. But, is it possible to accomplish both with just one service? If you use a time tracking service then this […]

7 Reasons Why Your Ecommerce Business Needs Analytics

Ecommerce continues to grow globally. By 2020, eMarketer estimates that retail ecommerce will be worth more than $4 trillion. If you’re into ecommerce, you can expect heightened competition as a consequence of global growth. As such, you must leverage all possible sources of competitive advantage especially data and analytics. Analytics has emerged to be a […]

Where to Acquire the Funding to Start Your Own Business

Do you have a startup you’d like to bring to the world? Many of us fanaticize about quitting our day job, becoming our own boss, and gaining financial freedom by doing something we love beyond words The intrinsic barriers that come with building a startup company is what keeps many out of the entrepreneurial game. […]

How to Become a Customer Retention Guru

When you lay your first brick in the market, your primary focus is the acquisition of customers. The gritty details of staying afloat pass you by as you struggle to find that oasis where you can take the time to think about a more refined strategy. But once you’ve got a few customers that come […]

Battle of the Giants – Facebook vs. Email

Where do you spend your marketing budget? Social media automation comes at a cost, even if you stick with basic software. Is it worth it? Email automation comes with a monthly cost; does it earn enough to justify the cost? Where should your marketing dollars go? Is email dead as a dodo? The crowd says […]

How to Reduce the Cost of Office Security

You arrive at your office, and there is a space where your computer once stood. You look in cupboards and behind doors in a desperate search for a machine that was the heart of your business. Slowly you start to accept your computer has been stolen, along with all your software, passwords and customer data. […]

4 Techniques to Grow Customer Trust and Loyalty

If there’s one thing that small business can take comfort in is the idea that bigger isn’t always better. There’s a really good reason why some of those good old mom-and-pop shops still stand today despite the presence of bigger chains that pop up like crazy and threaten the small players. There’s something comforting about […]

How To Master Amazon Repricing

Do you cut your prices whenever your Amazon competitors cut theirs? Who’s going to reach the bottom first? Are there other options to cutting what you charge? Buyers use many factors to decide who to choose from, and very few choose the cheapest supplier regardless of other factors. Repricing is an important strategy for Amazon […]