Author Archives: Katherine Mines

Katherine Mines is a freelance writer who specializes in small business and travel content. Katherine is embracing the laptop lifestyle and loves to travel in her spare time.

6 Ways You Can Boost Your Retail Store’s Holiday Sales

As of the beginning of November, an estimated 164.4 million consumers plan to shop during the Thanksgiving holiday weekend. Maximizing holiday sales is more important now than ever. “Confidence is near an all-time high, unemployment is the lowest we’ve seen in decades and take-home wages are up. All of that is reflected in consumers’ buying […]

Pinterest Overhauls Ad Manager: SMBs Gain Valuable New Tool

Pinterest’s most recent update to their self-service Ad Manager is a game-changer for small and medium-sized businesses Pinterest has rebuilt the Ad Manager tool to be faster and easier to use, in the most notable update since the tool was introduced in 2016. These updates give small and medium-sized businesses visibility into the unique and relevant […]

Salesforce’s Social Media Ninja Dishes Her Best Insights

Suha Saya, Senior Product Marketing Representative, Social Media & Content, SMB at Salesforce gives us some effective tools for using social media as a small or medium-size business. What can small businesses learn from the big company? Take it from a pro: Suha dishes out 4 tips to succeed in the ever-evolving era of social […]

Google Maps’ New Feature Slays Restaurant Indecision

Does the conversation, “Where do you want to eat?” “I don’t know, where do you want to eat?” sound just a little too familiar? Whether you are going head-to-head with your significant other or trying to get a large group of friends to agree, choosing a restaurant can be hard. However, restaurant indecision is a […]

Business Acquisition – 3 Things You Need to Know

Business acquisitions and mergers are no small feat. If you’re in the position of acquiring a business, merging with another business, or looking for your business to be acquired, we’ve gathered some helpful information from an expert in the industry. Y’vonne Ormond, the CEO of 5P Consulting, is a business facing technologist who has been […]