Author Archives: Liz Green

Liz Greene is a writer, marketing professional, and full blown pop culture geek from the beautiful City of Trees, Boise, ID. When she’s not stalking the aisles of her local Ulta, she can be found shoveling down sushi while discussing the merits of the latest Game of Thrones fan theories.

Data Breaches: Prevention & Marketing

With serious data breaches affecting a number of retailers in the past few years, you’d think that all business owners would be strengthening their security measures — but that’s not necessarily the case. In 2015, half of global cyberattacks targeted small businesses. Why? Because many small business owners don’t take proper precautions; assuming that criminals […]