Author Archives: Mario Kroll

Mario is an entertainment industry veteran with extensive executive, managerial, entrepreneurial and hands-on success in marketing, advertising, public relations, social media, customer acquisition, business development, sales management, retail and digital distribution, publishing, general management and operations. Prior to joining the entertainment industry, he was a successful technology and business process improvement consultant for a number of leading financial, technology and consulting firms.

Is Social Media Holding Your Community Hostage?

It’s a commonly held belief that the cost of acquiring new customers is much higher than retaining existing ones. While the exact ratio and cost is often debated, it does ring fundamentally true. Attracting referral customers through delighted existing customers or converting an existing community of followers, attracted by your expertise, also costs less than […]

Apple Brings iWork To The Cloud: Should Microsoft Office Be Worried?

Apple announced the addition of iWork for iCloud to its growing set of cloud-based services at this year’s WWDC in San Francisco. Released in beta this past August, but then throttled back due to overwhelming response, the cloud-based iWork suite comprises three products: Numbers, Pages and Keynote. They are quite similar in form and function […]

The Crack Down on Online Reviews: The Good, Bad and Ugly Every Small Business Needs To Know

Keeping current customers delighted and finding new ones are inexorably intertwined. Generating favorable word of mouth endorsements – one satisfied customer telling another potential customer about a great experience, service received or purchase made – is the most effective way to finding new customers. Thanks to the prevalence of online reviews and customer ratings, it […]

6 Inspiring Business Lessons I Learned From Carly Strife and Seth Godin at ‘Small Biz, Big Things’

Last week, I joined some 250 entrepreneurs and small business owners at “Small Biz, Big Things” for a wonderful evening of learning and sharing with Barkbox co-founder Carly Strife and author/speaker Seth Godin. SmallBizTechnology’s own Ramon Ray kicked off the event, which was sponsored by Infusionsoft, by firing up the crowd. He assured us that we […]

Don’t Get Caught in the Dark – Help Your Small Business Survive a Power Outage

Once the initial shock following a disaster wears off and immediate safety concerns give way to thoughts of returning to day-to-day normalcy, owners of small and mid-sized businesses may be in for quite a shock. If you haven’t prepared properly for a disaster or an extended power outage, it won’t be long before you realize […]