Author Archives: Delena Silverfox

Delena is a producer of great content and helps online web sites create awesome information (such as what you read on smallbiztechnology.com) for their audiences!

Why You Can’t Ignore Social Media | 3 Tips from the Pros

So you’ve read about social media. You know it’s about people engaging their friends. You’ve even signed up for Facebook and Twitter. Now what? Last week, I had the privelege of speaking with Victoria Ransom, CEO and Founder of Wildfire Interactive. This is a small company whose genesis is directly tied with what social media […]

Why You Can’t Ignore Social Media | Success Lessons from Real Businesses

If anyone’s been in business long enough –which in this day and age is about ten seconds– they’ve heard that for any success in business, you must get on Facebook! Or Twitter. Knowing that it’s a great idea, and that with 500 million active users and counting, it’s where your audience most likely is. Twitter […]

How Google’s Search Engine Changes Affect Your Rankings: Four Tips 4 U

SEO is one of the biggest topics today, and one of the most inexact sciences in online marketing. If you do a search for “SEO” on Google, and it’ll return 576 million results while “SEO marketing” will give you sixteen million. Search Engine Optimization is big business! So what happens when Google alters their search […]

Book Review | Turn Browsers Into Buyers

In this new economy, traditional brick-and-mortar stores are showing some pretty dismal numbers. Only last month, Border’s Bookstores filed for Chapter 11 bankruptcy and is planning to close 30% of its stores and cut as many jobs. Pretty dark numbers, yet take heart. According to the Association of American Publishers in their 2010 sales figures, […]

TurnTo Networks Solves the FAQ’s of Social Q&A

When you’re online shopping for the perfect dinette, or the prettiest pair of earrings that are just your Mom’s style and her birthday’s coming up, where do you go to learn about the items you’re eyeballing online?   George Eberstadt, CEO of TurnTo Networks, has the answers. I recently had the opportunity to interview him […]