Archive by category Business Intelligence

Website visitor survey

Four Benefits of Adding a Website Visitor Survey to Your Site

Customer satisfaction is everything in business. But understanding what customer’s want and how they would react to any changes in pricing, product, promotion and packaging (Phillip Kotler’s 4 P’s of marketing), can be unnerving for any new business owner.Traditional survey methodologies like customer-interviews or panel discussions can be time-consuming and expensive. And while social media is a great […]

Syncing Contacts Is A Whole Lot Easier With These New Tech Tools

A key area to success in business is keeping contacts, emails and appointments organized.  It can, however, become a daunting and time-consuming task.  Applications that can ease and speed up the process are worth investigating. Newer and more seasoned companies offer services to ease your organizational ills.  Take Plaxo, an experienced team that has provided […]

The Story Of Chocolatey Success: Cavalier Adopts CRM And Business Intelligence To Get Ahead

Meet Cavalier, a Belgium based company that produces sweet chocolates without any added sugar. Cavalier was facing a problem: it was  getting too big and chunky! The software it used no longer fit its size. To put things in perspective, Cavalier has grown to become a company with over 199 products and more than 50 […]

SalesForce.com Bolsters Portfolio with Acquisition of ExactTarget

First it was Radian6, then Buddy Media. Now ExactTarget is in the crosshairs of Salesforce.com and, as announced earlier today, is the newest acquisition at a price tag of $2.5 billion. Salesforce.com is a leading enterprise computing service that offers social and mobile cloud technologies focused primarily on sales, digital marketing and customer relationship management (CRM) applications. The addition […]

4 Great Tips From The Small Business That Combined Pilates and Technology to Win Customers

Denise Posnak, founder of MyBOD™ Wellness Online Pilates and Yoga, is taking an innovative approach to her business. Instead of limiting her customer base to those living in her immediate area, Posnak provides her classes via the web. Utilizing Skype and Google+, Posnak is able to offer one-on-one sessions that customers can take in their […]

Fine Tune Your B2B Targeting With Bizo Data Solutions

You’ve got Google Analytics, and you’ve read our Google Analytics 101 article, but you’re looking to soup things up for a more powerful marketing solution by fine tuning your B2B targeting. Well, Bizo just announced Bizo Data Solutions, a service that enables B2B companies to better understand and more efficiently engage target audiences across their […]