Archive by category Email

6 Signs You’re Over-Segmenting Your Marketing Automation Campaigns

Email marketing automation software and personalization is becoming more hyped with the rise of big data and AI. Every marketer knows that email list segmentation improves open and click rates. Segmented lists have 14.31% more open rates than non-segmented counterparts. It also raises click rates up to 100.95%. But, there’s such a thing as over-segmentation. […]

Email Encryption: Is It Time To Upgrade Your Communication? New GoDaddy Offering

WikiLeaks is only one, in a long line of issues that face companies who want to ensure their communication is as secure as possible. Be it hackers, unauthorized employees, and anyone else who should not have your communications, ensuring your communication stays secure is important. GoDaddy recently announced the availability of enhanced security for its […]

Collaboration Tools are Important But Email Is Still Essential: Faceboook Agrees

Even, Facebook, the leader in “social communication” agrees that email, for business to business communication is still so important. Facebook recently signed up to use Microsoft Office 365 for its corporate communications as reported by the WSJ. Of course Facebook’s own internal social workspace service, Facebook at Work competes with tools such as Slack, Skype and other […]

Smart Hustle Recap: Entrepreneur Advice to Grow Your Small Business

Smart Hustle Recap: Small Business Week Events + 3 Amazing Interviews

Small Business Week has officially begun! Maria Contreras-Sweet, the administrator of the Small Business Association (SBA), declared May 1-7 as the dates for Small Business Week 2016, so it is officially time to boost your small business knowledge and celebrate your favorite small businesses. In this Smart Hustle Recap we have a huge list of […]

Microsoft Outlook Is Getting More Social

Many of us have used Microsoft Outlook for years – sending and receiving zillions of messages. Well a nice collaboration upgrade is coming. As reported by the Wall Street Journal, new versions of Outlook will let you “like” an email and bring others into the conversation with an “@” notation and their name. Sounds simple […]