Archive by category Email

holiday email marketing smallbiztechnology

3 Tips to Boost Your Email Marketing for the Holidays

The holiday season is an incredibly important time for small businesses. According to the National Retail Federation, holiday sales make up 20% of all retail sales nationwide. In just November and December 2017 alone, those sales raked in close to $7 billion! We’re not talking about pocket change here. While the National Retail Federation provides […]

6 Signs You’re Over-Segmenting Your Marketing Automation Campaigns

Email marketing automation software and personalization is becoming more hyped with the rise of big data and AI. Every marketer knows that email list segmentation improves open and click rates. Segmented lists have 14.31% more open rates than non-segmented counterparts. It also raises click rates up to 100.95%. But, there’s such a thing as over-segmentation. […]

Email Encryption: Is It Time To Upgrade Your Communication? New GoDaddy Offering

WikiLeaks is only one, in a long line of issues that face companies who want to ensure their communication is as secure as possible. Be it hackers, unauthorized employees, and anyone else who should not have your communications, ensuring your communication stays secure is important. GoDaddy recently announced the availability of enhanced security for its […]

Collaboration Tools are Important But Email Is Still Essential: Faceboook Agrees

Even, Facebook, the leader in “social communication” agrees that email, for business to business communication is still so important. Facebook recently signed up to use Microsoft Office 365 for its corporate communications as reported by the WSJ. Of course Facebook’s own internal social workspace service, Facebook at Work competes with tools such as Slack, Skype and other […]

10 Awesome Email Management Tools

What’s your favorite email management tool and why? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live […]