Archive by category Email Marketing

Using a CRM to Connect Your Marketing Dots [Video]

Using a CRM to Connect Your Marketing Dots [Video]

  I recently had the opportunity to appear on the Plus Your Business show, hosted by Google+ expert Martin Shervington to talk about the importance of small business marketing and technology tools that every small business can use, specifically CRM systems. During the fun-filled and informative 30-minute conversation, Martin and I covered many topics relevant to […]

Simplifying Your Life Through Automation

Simplifying Your Life Through Automation

Ramon Ray, Founder of Smallbiztechnology and Publisher of Smart Hustle Magazine, recently had the pleasure of being interviewed by Nina Kaufman, Founder of Business Exponential, on “Simplifying Your Life Through Automation“. As a technology evangelist, Ramon knows how important it is to make smart and strategic tech decisions as a way to help grow and automate your […]

Winning Marketing Strategies that Will Crush Your Competition and Make Prospects Say “YES” [Video]

Winning Marketing Strategies that Will Crush Your Competition and Make Prospects Say “YES” [Video]

At the 2014 Small Business Summit, David Newman, author of “Do It Marketing” started his presentation with a live poll to the audience about their favorite forms of marketing.  Whether you chose to be tech savvy, anti-social media or a business that hasn’t even developed a website yet, there was one common goal among everyone in the room. […]

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Almost everyone has seen or has at least heard of ABC’s TV show, Shark Tank. In this video from the 2014 Small Business Summit we get the inside scoop from Cliff Worley, Chief Digital Officer at Shark Branding, on his experience working behind the scenes with celebrity billionaire, Daymond John. In the presentation, Cliff shares his advice and […]

How to Write Marketing Copy That Gets the Results You Want [VIDEO]

How to Write Marketing Copy That Gets the Results You Want [VIDEO]

Writing engaging and informative marketing copy for your business can be a struggle. Finding the right words that convey who you are, what you do and target your ideal client can be a challenge. At the 2014 Small Business Summit, Jean Tang, founder of MarketSmiths – a creative copywriting agency located in Brooklyn – shared tips and strategies […]

Want Your Emails To Get Delivered Better? Print Out and Keep This Neat Infographic.

Want Your Emails To Get Delivered Better? Print Out and Keep This Neat Infographic.

Email marketing company Vertical Response provides a great overview of tips in how small business owners can better ensure their emails get through spam folders and other barriers to reach their intended destinations. Vertical Responses infographic shows that you can directly influence whether your emails land in the inbox or the dreaded Spam folder. While the […]

Increase Your Email Marketing Results With These TidBits from Mailchimp

Increase Your Email Marketing Results With These TidBits from Mailchimp

  Big shoutout to Mailchimp for compiling some awesome research on email marketing. Here’s four nuggets of wisdom. Check out this page for all the details – http://mailchimp.com/resources/research/ Having less words in an email, with a good link, is more effective than many words. Get to the point. Don’t purchase emails. Build your own list organically […]