Archive by category Survey

social media

Survey Shows Social Media Marketing Expanding Well Beyond Facebook

Marketing is a huge concern for all small businesses. Even if you have a great product or offer outstanding service, you’re not likely to succeed unless you can get your message out to consumers. To make matters worse, marketing is tricky because it changes so quickly. Traditional advertisements such as direct mail, in-print, radio, and […]

paper

Paper vs. Digital: Which Is Winning The Office Battle?

Paper-based work says a lot about your business. A new study from Adobe of more than 1,000 business owners and managers has found fascinating insights on how paper-based processes are viewed in the business word. The overwhelming majority of managers expressed a negative perspective toward the security, efficiency, cost, and environmental impact of paper compared to […]

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Survey Reveals New Marketing Challenges: Sales Cycles Longer, Brand Differentiation Harder

We cover a lot of different products and services and methods for marketing your businesses and products. But are these offerings and techniques that are available out there meeting your needs? According to a new survey by BtoB Magazine of business-to-business marketers across the US, the answer is no. Sales cycles are getting longer, and […]

mobile search

The Number One Activity on Mobile Devices is Search: Results From 6th Annual Neustar Localeze and 15 Miles Survey

The world is going mobile…we all know that because we talk about it all the time.  Make sure your website is designed for mobile access so you don’t lose customers, make sure you’ve engaged mobile security practices so you don’t get hacked, use the correct apps so you remain productive while mobile and out of […]

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The State of Technology and Small Business: Results From Brothers 4th Annual Small Business Survey

Last week I had the chance to take part in reviewing the results of the Fourth Annual Small Business Survey from Brother and to join other small business professionals in an intimate discussion about the results and the current state of technology and small business. Brother International is one of the premier providers of products, including multi-function […]