Archive by category SXSW2014

Apple iPhone

6 Ways To Leverage Your Street Sales Team for Social Content Marketing #SXSW

From SXSW, a discussion with Jason Suen of Hearsay Social and Patrizio Spagnoletto of Farmer’s Insurance. Here’s there bullet list best practices: Instead of just one social corporate page, Farmers Insurance, encourages its agents to have their own pages, which gives Farmers a much broader reach. Sales people using social must shift their minds from an ROI model […]

Birchbox Content

6 Ways Retailers Use Content To Sell Better #SXSW @Birchbox @Outbrain Insight

  Mollie Chen, BirchBox & Jeff Pyatt, Outbrain (SXSW coverage sponsored by Infusionsoft – all in one sales and marketing CRM software for small business) Produce content with intent – not just for the sake of producing content. Make sure your readers want it (not just you) and that it serves a business purpose. Measure the results […]

nutshell crm

Nutshell CRM – Pleasant and Easy To Use CRM for Small Businesses – #SXSW

Nutshell CRM, according to their cofounder is all about “pleasant software, that is easy to use”. I was able to catch up with them at SXSW and find out more about it. (SXSW coverage sponsored by Infusionsoft – all in one sales and marketing CRM software for small business) Watch out interview here  http://www.youtube.com/watch?v=lP7ZZxBW6lI or below

focal upgright

Is Standing Up At A Computer Desk Healthier Than Sitting? Focal Upright’s Standing Chair #SXSW

Sitting lends to bad posture and bad posture leads to a boat load of other unhealthy things. Focal Upright has solution. It’s like a pogo stick with a cushioned seat and an accompanying height adjustable desk. Check it our here http://www.youtube.com/watch?v=ZCcXicjaw6k or below. (SXSW coverage sponsored by Infusionsoft – all in one sales and marketing CRM software for small […]

ibm social business

Angry or Nice Tweets? What Is Social Sentiment and Why Should Small Businesses Care? #SXSW

Social Sentiment is about understanding what someone’s social engagement means. Social sentiment goes beyond the “Tweet” and into the MEANING of social engagement. Were they positive about your brand, or not? (SXSW coverage sponsored by Infusionsoft – all in one sales and marketing CRM software for small business) Check out my interview with the IBM Social Business […]

Andrea Harrison - RebelMouse

What Is RebelMouse and Why Should Small Businesses Care? Video Interview #SXSW

RebelMouse is leading the charge for content curation. We’ve told you all about RebelMouse and how it can energize your social campaigns. You have Twitter, Facebook, WordPress and so many other content destinations. Why not put them all together and create a destination? (SXSW coverage sponsored by Infusionsoft – all in one sales and marketing CRM software […]

5 secrets to getting acquired

5 Tips To Sell Your Business: Talk In Sound Bites, Have Good Leadership and more #SXSW

Every business wants to get acquired (by a large multiple). From SXSW the session,  “5 Secrets to Getting Acquired” was insightful and  panelists were Gabe Karp, Partner, Detroit Venture Partners and Matt Wise, CEO, ePrize. First, there are NO secrets. It often takes dumb luck and a great product. (SXSW coverage sponsored by Infusionsoft – all in […]