Archive by category Get Customers

Ready To Buy Online Advertising from Amazon? Google Adwords Has More Competition

Ready To Buy Online Advertising from Amazon? Google Adwords Has More Competition

Amazon.com is the biggest retailer in the world. However, it’s not the biggest advertising platform and Amazon.com wants to change that. As reported by the Wall Street Journal Amazon.com is seeking to expand its own online advertising platform. First it will start by serving it’s own ads on Amazon.com, but industry observers expect that to grow […]

Is Social Media Holding Your Community Hostage?

Is Social Media Holding Your Community Hostage?

It’s a commonly held belief that the cost of acquiring new customers is much higher than retaining existing ones. While the exact ratio and cost is often debated, it does ring fundamentally true. Attracting referral customers through delighted existing customers or converting an existing community of followers, attracted by your expertise, also costs less than […]

4 Ways To Use A Customer Database to Grow Your Business

4 Ways To Use A Customer Database to Grow Your Business

Ramon Ray, editor of Smallbiztechnology.com recently sat down with Ashley Meyers of the Wells Fargo Business Insight series to discuss the importance of using a customer database to grow your business. During this live audio interview, Ramon discusses four ways every small business can use a customer database to grow their business, along with tips on […]

Why Credit Card Swipe Wars Are A Trojan Horse For Small Business Mobile Payments

Why Credit Card Swipe Wars Are A Trojan Horse For Small Business Mobile Payments

So Amazon.com is the latest company to offier a credit card swipe processing system to small businesses. Other vendors include Square, Intuit, PayPal, Apriva and others. The mobile payments market is big and large companies want to ensure small businesses are using their services. The big difference these vendors offer is the fees they charge […]

Why Is Twitter Phoning Small Businesses Helping Them Optimize Their Twitter Advertising

Why Is Twitter Phoning Small Businesses Helping Them Optimize Their Twitter Advertising

Last week I received a Tweet (or maybe an email) from someone from Twitter. At first I thought it might have been someone from PR or business development or even marketing. It wasn’t. It was someone from Twitter’s advertising department calling to help me better optimize my advertising campaign on Twitter for the 9th Annual […]