Archive by category Marketing and Sales

14 Cost-Effective Ways to Engage Facebook Followers

With new capabilities and creative ways to reach your audience, increasing your social media engagement doesn’t have to rely on the dollars you spend on sponsored posts. What’s one cost-effective way you have been able to increase your audience’s engagement on Facebook? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of […]

6 Best Practices to Get Your Finances on Track

Most business owners didn’t start their business because they loved the idea of managing cash flow – they had an idea, vision and passion that propelled them forward. That is why keeping track of finances tends to be one of the biggest challenges for small business owners. The most important step for managing your money […]

Kim Spalding and Ramon Ray

Google Enhances Advertising Solutions for Smaller Businesses – Smart Campaigns

There are billions of users, that’s me and you, using digital media. This includes Google, Facebook, Twitter, LinkedIn, Snapchat, YouTube and Instagram. Of course it also includes the millions of websites, apps and other “digital” content sources. Announced today, Google is making it even easier for smaller businesses to create and serve ads on it’s network […]

Branding Your Business On a Budget

Every business needs to have an identity, so that customers know and remember what the business is about. The process of creating and communicating this identity is called branding, and it’s key in ensuring a company’s success. Branding your small business is all about creating a recognizable look, and a memorable one, that your customers […]