Archive by category Marketing and Sales

13 Low-Cost Ways for Small Businesses to Increase Digital Brand Value

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Tell Your Story  If you are just starting out, tell the story of how your company came to […]

EMV Card Reader

EMV and The 4 Things Every Business Should Worry About

EMV (Europay, Mastercard and Visa) chip technology is a powerful step forward in protecting against credit card fraud. Unlike data contained on a magnetic stripe – which, once stolen, can be used over and over – the EMV chip’s unique transaction code for each use makes it highly secure for in-person purchases. But with adoption finally […]

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Don’t Get Trashed – Engage Your Email List!

Email marketing. When done right, it’s an incredibly powerful tool for moving your business forward. When done wrong, however, it can drive potential customers away for good. So how do you make sure your email list is a powerful marketing tool for your business? It’s all about keeping your email subscribers engaged. And by following […]

3 Reasons Hosting Matters

3 Reasons Hosting Matters

It’s true that there are various SEO benefits linked to addressing web design issues like mobile friendliness, yet there is also a significant detail many webmasters forget about: hosting. Hosting is often thought about briefly and a decision is made without so much as a glance in the rearview mirror. However, it’s important to remember […]

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15 Tips Small-Business Entrepreneurs Should Keep in Mind When Asking for Testimonials

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Ask Upfront  I ask many of our customers during an initial conversation for a testimonial if we do […]

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14 Important Things to Remember Before Your First Livestream

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Be Your Authentic Self  People lose this part of themselves when livestreaming for the first time. If you are […]