Archive by category Email Marketing

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Almost everyone has seen or has at least heard of ABC’s TV show, Shark Tank. In this video from the 2014 Small Business Summit we get the inside scoop from Cliff Worley, Chief Digital Officer at Shark Branding, on his experience working behind the scenes with celebrity billionaire, Daymond John. In the presentation, Cliff shares his advice and […]

How to Write Marketing Copy That Gets the Results You Want [VIDEO]

Writing engaging and informative marketing copy for your business can be a struggle. Finding the right words that convey who you are, what you do and target your ideal client can be a challenge. At the 2014 Small Business Summit, Jean Tang, founder of MarketSmiths – a creative copywriting agency located in Brooklyn – shared tips and strategies […]

Want Your Emails To Get Delivered Better? Print Out and Keep This Neat Infographic.

Email marketing company Vertical Response provides a great overview of tips in how small business owners can better ensure their emails get through spam folders and other barriers to reach their intended destinations. Vertical Responses infographic shows that you can directly influence whether your emails land in the inbox or the dreaded Spam folder. While the […]

Increase Your Email Marketing Results With These TidBits from Mailchimp

  Big shoutout to Mailchimp for compiling some awesome research on email marketing. Here’s four nuggets of wisdom. Check out this page for all the details – http://mailchimp.com/resources/research/ Having less words in an email, with a good link, is more effective than many words. Get to the point. Don’t purchase emails. Build your own list organically […]

Accounting and Email Marketing Partnership: Segment Customers In Xero, Email With Constant Contact

Small business accounting company Xero recently added a new feature called Smart Lists. This feature enables you to segments customers in Xero based on certain criteria. For example, who bought what product in a certain period of time? You can then take this list and seamlessly send it to Constant Contact to market to them. […]

Building a Lifestyle Brand: Todd Tesoro of Ivy Prepster Shares Tips at Wix Small Business Breakfast (Video)

Were you able to attend the last Wix Small Biz Breakfast on June 11th? We were able to have an informative conversation with Todd Tesoro, founder of Ivy Prepster, and he shared his thoughts and ideas on building a lifestyle brand. I know some of you weren’t able to make it, so I’ve uploaded the […]