Archive by category Advertising and Marketing

Will Facebook Dominate Local? New Changes Challenge Google

The unexpected and impending change in Newsfeed announced by Mark Zuckerberg in January 2018 is affecting both the personal profile and the business page. But, the drastic Newsfeed change is set to overhaul and leave an impact on the professional pages, especially for small and medium-size companies. With more than 80 million businesses using the […]

14 Cost-Effective Ways to Engage Facebook Followers

With new capabilities and creative ways to reach your audience, increasing your social media engagement doesn’t have to rely on the dollars you spend on sponsored posts. What’s one cost-effective way you have been able to increase your audience’s engagement on Facebook? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of […]

Kim Spalding and Ramon Ray

Google Enhances Advertising Solutions for Smaller Businesses – Smart Campaigns

There are billions of users, that’s me and you, using digital media. This includes Google, Facebook, Twitter, LinkedIn, Snapchat, YouTube and Instagram. Of course it also includes the millions of websites, apps and other “digital” content sources. Announced today, Google is making it even easier for smaller businesses to create and serve ads on it’s network […]

How Big Data and Automation are Giving Marketers Real-Time Solutions

Anticipating customer needs is a necessity of today’s marketing plans. It’s not enough to wait for a customer to come to you; the best marketing strategies involve intuitive thinking so that consumers have what they need without having to look for it. Advancements in Big Data – or the analysis of customer behaviors online and […]