Archive by category Marketing and Sales

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Want to Reach Millennials? Try These 13 Marketing Tactics

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Word-of-Mouth Referrals One of my companies runs events for millennials, and the strongest marketing tool we have is word-of-mouth referrals. […]

Interview or dialogue between politicians. Negotiation of two statesman with clasped hands in office.

12 Negotiation Tactics That Actually Work

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.   1. Be Honest and Don’t Oversell  Make sure to be honest and don’t promise the world. When you […]

Launch an Ecommerce Business

4 Technologies to Help You Launch an Ecommerce Business

There is more to launching an ecommerce business than “throwing up” a website, adding some products to your store, and buying traffic. This basic approach may generate some results, but the lack of a defined plan will eventually take its toll on your business. Fortunately, there are a variety of technologies and tools that can […]

Ecommerce

4 Ways for Ecommerce Companies Can Scale Fast

Entry to ecommerce has become a lot easier today. Free and low-cost turnkey platforms allow merchants to create their own digital presence and conduct business quickly. However, the lower barrier to entry also comes with increased competition among merchants. For your ecommerce startup to thrive, you have to carefully manage your effort and strike while […]