Archive by category Marketing and Sales

Kim Spalding and Ramon Ray

Google Enhances Advertising Solutions for Smaller Businesses – Smart Campaigns

There are billions of users, that’s me and you, using digital media. This includes Google, Facebook, Twitter, LinkedIn, Snapchat, YouTube and Instagram. Of course it also includes the millions of websites, apps and other “digital” content sources. Announced today, Google is making it even easier for smaller businesses to create and serve ads on it’s network […]

Branding Your Business On a Budget

Every business needs to have an identity, so that customers know and remember what the business is about. The process of creating and communicating this identity is called branding, and it’s key in ensuring a company’s success. Branding your small business is all about creating a recognizable look, and a memorable one, that your customers […]

13 UX Elements Your Website Needs to Engage Visitors

In today’s digitally driven world, where everyone is looking for instantaneity, what’s the most important user experience/user interface (UX/UI) aspect a company’s website should succeed at in order to engage visitors? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a […]

How Big Data and Automation are Giving Marketers Real-Time Solutions

Anticipating customer needs is a necessity of today’s marketing plans. It’s not enough to wait for a customer to come to you; the best marketing strategies involve intuitive thinking so that consumers have what they need without having to look for it. Advancements in Big Data – or the analysis of customer behaviors online and […]

Want to Reach New Customers? Try These Inexpensive Tech Hacks

A business’s marketing efforts do not need to cost a fortune in tech to create value. What’s one inexpensive (or free) tech hack that can help you reach new customers? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and […]

How the Recent Facebook Algorithm Change May Affect Your Business

In January of this year, Zuckerberg announced that Facebook would be making significant changes to its News Feed algorithm over the next few months. The new algorithm will prioritise content from friends, family, and groups, at the expense of public content from businesses, brands, and media organisations. Why? Zuckerberg explains that “recently we’ve gotten feedback […]