Archive by category Sales

International Expansion the Right Way

Starting a business in one’s own country can be a daunting task. It often involves piles of paperwork and navigating hundreds of unfamiliar processes to get the permits you need. Once your business is established and running successfully, though, your eyes may look to other horizons—AKA new markets. These markets provide an opportunity to reach […]

How to Build a Successful E-commerce Website

Over the past several years, the number of businesses proliferating their online presence is astonishing. It’s estimated that in the U.S. and Canada alone, there are approximately 1.3 million e-commerce sites. Given the rapid growth of online storefronts, how is someone with no prior experience supposed to create a website that cuts through sales and […]

6 Best Practices to Get Your Finances on Track

Most business owners didn’t start their business because they loved the idea of managing cash flow – they had an idea, vision and passion that propelled them forward. That is why keeping track of finances tends to be one of the biggest challenges for small business owners. The most important step for managing your money […]

11 Strategies to Combine Your Offline and Online Marketing Efforts

What’s one strategy to connect my offline marketing to my online marketing? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Use Online Incentives […]

14 Trends B2B Marketers Need to Become Familiar With in 2018

What’s a trend this that B2B marketers need to understand this year? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Executive Branding Executive branding is […]

How Email Marketing Platforms Combine with Salesforce to Boost Sales

Email marketing remains one of the most reliable ways to engage your market and eventually turn recipients into customers. Using an email marketing platform will greatly improve your results, as well. However, more and more organizations are adding Salesforce to their email marketing assets to win far more conversions than with just a single platform. […]