Archive by category Sales

Point of Sale Systems: How Small Retailers Use “iPad Cash Registers” To Operate Better

Point of Sale Systems: How Small Retailers Use “iPad Cash Registers” To Operate Better

There are so many awesome technologies available for small retailers – from marketing, to sales, to customer management, to inventory management and everything in between. One of the centerpieces of a retailers growth is the check out process. Unfortunately many retailers still use a traditional cash register – yep that plastic (or metal) kind that [...]

Landing Pages Are Important To Drive Leads and Sales. 5 Ways To Make Your Landing Page Rock

Landing Pages Are Important To Drive Leads and Sales. 5 Ways To Make Your Landing Page Rock

Every marketer knows the importance of landing pages – those single pages of information that are designed to worked hard to capture a lead or make a sale. As business owners our job is to market our businesses and sometimes we don’t take the time to create great landing pages or know how to do [...]

3 Things Amazon Can Teach Us About Marketing Automation

3 Things Amazon Can Teach Us About Marketing Automation

As with any business process, the most efficient method of delivery and execution is through automation. This theory holds true with certain marketing processes, as well. Marketing automation is the system and process that enables businesses to automate, in full or part, the repetitive tasks in their marketing and sales processes. These tasks could include [...]

9 Hot Marketing and Sales Priorities Every Small Biz Needs to Implement

9 Hot Marketing and Sales Priorities Every Small Biz Needs to Implement

Infusionsoft (all in one sales and marketing software for small business) brought together a virtual panel of sales and marketing experts to get their predictions for the HOTTEST initiatives in sales and marketing for 2014. Our experts include:  Melinda Emerson, Ann Handley, Gene Marks, Rieva Lesonsky, Anita Campbell, Seth Godin, Ginger Conlon, Rebecca Sprynczynatyk, Laurie McCabe, David [...]