Archive by category Business Intelligence

4 Ways To Use A Customer Database to Grow Your Business

4 Ways To Use A Customer Database to Grow Your Business

Ramon Ray, editor of Smallbiztechnology.com recently sat down with Ashley Meyers of the Wells Fargo Business Insight series to discuss the importance of using a customer database to grow your business. During this live audio interview, Ramon discusses four ways every small business can use a customer database to grow their business, along with tips on […]

New Contact Widget from Nimble Makes Management Of Your Contact’s Easier

New Contact Widget from Nimble Makes Management Of Your Contact’s Easier

In the world of information overload, tools should make it easy for you to manage contacts and get all the information in one place. When you are looking for information on a business contact, you usually have to use a plethora of tools to get more information and connect with them. Last week I saw […]

Reinventing Your Business: Get Inspired For Less

Reinventing Your Business: Get Inspired For Less

Innovation is all about taking risks, trying new things, and building on your success. Every business reaches a point where old methods don’t work and demand begins to wane as new companies fill even the narrowest niche market. How can an established company reinvent itself to compete with brash newcomers without breaking the bank? Blow […]

6 Short-Term Goals for Long-Term Success

6 Short-Term Goals for Long-Term Success

Small businesses can create big success if they consistently set short-term, attainable goals. Whether your business is looking to expand into a new market, acquire new leads or make key new hires, these short-term goals will help you sustain momentum over the long term. 1. Make sales and marketing a priority. Clearly, sales and marketing […]

Four Benefits of Adding a Website Visitor Survey to Your Site

Four Benefits of Adding a Website Visitor Survey to Your Site

Customer satisfaction is everything in business. But understanding what customer’s want and how they would react to any changes in pricing, product, promotion and packaging (Phillip Kotler’s 4 P’s of marketing), can be unnerving for any new business owner.Traditional survey methodologies like customer-interviews or panel discussions can be time-consuming and expensive. And while social media is a great […]