Archive by category Social and Online Content

Walmart Updates Website to Compete with Amazon in a Battle of the Ecommerce Space

Walmart Updates Website to Compete with Amazon in a Battle of the Ecommerce Space

Amazon is clearly the dominate force in the eCommerce space, with over $67.9 billion in online sales in 2013. But online retail is a BIG space and the question becomes, “if someone else can create the same experience as Amazon, can they take a portion of those sales?” Walmart is testing that very question and […]

How to Use the Most Powerful Sales Tool: YouTube

How to Use the Most Powerful Sales Tool: YouTube

In baseball utility players are never the stars; they’re pretty good at everything, but don’t excel in anything. In content marketing, the story is different. According to a study conducted by Aol Platform, when it comes to online sales, YouTube works best at the beginning of the sales cycle and also as the “closer.” In […]

7 Awesome Services for Data Visualizations and Infographics

7 Awesome Services for Data Visualizations and Infographics

What is your favorite tool or service to help create awesome data visualizations/infographics? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Tableau and Datawrapper We have used Tableau and DataWrapper to create […]

3 Tips on Using Social Content Marketing to Elevate Your Online Marketing

3 Tips on Using Social Content Marketing to Elevate Your Online Marketing

Printed pamphlet. Emailed newsletter. Company blog post. No matter what form it takes, most businesses do some form of content marketing as a way to distribute content to customers and set yourself up as an expert or a reliable source of industry information. Content marketing is an important way to attract customers – but are […]

Is Social Media Holding Your Community Hostage?

Is Social Media Holding Your Community Hostage?

It’s a commonly held belief that the cost of acquiring new customers is much higher than retaining existing ones. While the exact ratio and cost is often debated, it does ring fundamentally true. Attracting referral customers through delighted existing customers or converting an existing community of followers, attracted by your expertise, also costs less than […]

Did Your Twitter Timeline Get Hacked? Nah… Twitter Is Just Deciding What You Should Be Seeing

Did Your Twitter Timeline Get Hacked? Nah… Twitter Is Just Deciding What You Should Be Seeing

If you were getting a little confused by posts appearing in your Twitter timeline from folks you don’t follow, don’t worry – you haven’t been hacked! It turns out that Twitter has decided that they know better than you do on what, and whom, you should be seeing in your timeline and have made a few changes to their policy to […]