Archive by category Social and Online Content

Social Media Etiquette: 4 New Rules Every Professional Should Know

Social Media Etiquette: 4 New Rules Every Professional Should Know

Throughout history, professionals have followed unspoken rules of etiquette when promoting an event or product. They’ve sent press releases as directed, followed up later, and maintained positive relations with both the media community and the public. But with the rapid growth of social media, the rules are quickly changing, with professionals challenged to define proper [...]

The Power of Mobility for SMB’s: Join the Twitter Chat July 16th!

The Power of Mobility for SMB’s: Join the Twitter Chat July 16th!

On Wednesday, July 16th, join us for a chat on Twitter to discuss The Power of Mobility for SMB’s: Obstacles and Opportunities – #HPGoinMobile. This will be a great way to take part in a fun and informative conversation, led by HP(@HP_SmallBiz) and joined by myself @RamonRay) and expert / influencer Smallbiztrends (@SmallBizTrends), where we’ll [...]

Facebook’s User Experiments Should Teach You The Value of Surveying Your Customers

Facebook’s User Experiments Should Teach You The Value of Surveying Your Customers

Facebook is in hot water for how it’s gone about experimenting on its users. We covered this on 3TechGuys Show, syndicated to Fox Business. However, everyone agrees that Facebook’s research has provided invaluable insight to science. The two lessons you, small business owners should learn are: 1. Survey, with permission, your users and gain insight [...]

Building a Lifestyle Brand: Todd Tesoro of Ivy Prepster Shares Tips at Wix Small Business Breakfast (Video)

Building a Lifestyle Brand: Todd Tesoro of Ivy Prepster Shares Tips at Wix Small Business Breakfast (Video)

Were you able to attend the last Wix Small Biz Breakfast on June 11th? We were able to have an informative conversation with Todd Tesoro, founder of Ivy Prepster, and he shared his thoughts and ideas on building a lifestyle brand. I know some of you weren’t able to make it, so I’ve uploaded the [...]

Twitter Advertising Abilities Grow. Web Site Tags Enable Powerful Retargeting Capbilities

Twitter Advertising Abilities Grow. Web Site Tags Enable Powerful Retargeting Capbilities

Twitter is a powerful way to advertise – reaching new customers and reinforcing your brand to reach current customers. Twitter now makes it easy for advertisers to retarget customers or prospects from Twitter, to your web site and back to Twitter. By placing a code, from Twitter, on your web site, called a web site [...]

Starbucks New Technology Offering Serves As Great Lesson in Innovation. Here are 5 Innovative Ideas for Your Business!

Starbucks New Technology Offering Serves As Great Lesson in Innovation. Here are 5 Innovative Ideas for Your Business!

Starbucks is launching new technology in their coffee shops. Believe it or not, this technology has nothing to do with the coffee business, but it WILL bring in more sales. The technology is a new tabletop phone charging system. The technology is designed so that customers can set their cell phone down on a designated [...]

Foursquare 101: 10 Ways to Use Foursquare to Grab Local Customers and Boost Your Business

Foursquare 101: 10 Ways to Use Foursquare to Grab Local Customers and Boost Your Business

I recently had the opportunity to speak with Nina Yiamsamatha, who’s part of the small business marketing team at Foursquare. For those who don’t know what Foursquare is – it’s a mobile app that people use to find places to go – and it’s a very powerful tool for small business! Foursquare is an amazingly powerful [...]