Archive by category Social and Online Content

3 Tips on Using Social Content Marketing to Elevate Your Online Marketing

3 Tips on Using Social Content Marketing to Elevate Your Online Marketing

Printed pamphlet. Emailed newsletter. Company blog post. No matter what form it takes, most businesses do some form of content marketing as a way to distribute content to customers and set yourself up as an expert or a reliable source of industry information. Content marketing is an important way to attract customers – but are […]

Is Social Media Holding Your Community Hostage?

Is Social Media Holding Your Community Hostage?

It’s a commonly held belief that the cost of acquiring new customers is much higher than retaining existing ones. While the exact ratio and cost is often debated, it does ring fundamentally true. Attracting referral customers through delighted existing customers or converting an existing community of followers, attracted by your expertise, also costs less than […]

Did Your Twitter Timeline Get Hacked? Nah… Twitter Is Just Deciding What You Should Be Seeing

Did Your Twitter Timeline Get Hacked? Nah… Twitter Is Just Deciding What You Should Be Seeing

If you were getting a little confused by posts appearing in your Twitter timeline from folks you don’t follow, don’t worry – you haven’t been hacked! It turns out that Twitter has decided that they know better than you do on what, and whom, you should be seeing in your timeline and have made a few changes to their policy to […]

Why Is Twitter Phoning Small Businesses Helping Them Optimize Their Twitter Advertising

Why Is Twitter Phoning Small Businesses Helping Them Optimize Their Twitter Advertising

Last week I received a Tweet (or maybe an email) from someone from Twitter. At first I thought it might have been someone from PR or business development or even marketing. It wasn’t. It was someone from Twitter’s advertising department calling to help me better optimize my advertising campaign on Twitter for the 9th Annual […]

Can You Pitch to Reporters on Social Media?

Can You Pitch to Reporters on Social Media?

Small business owners are often urged to network online, using sites like Twitter and LinkedIn to forge professional connections that help them as they build their businesses. As professionals strive to gain as much exposure as possible both online and through media outlets, many wonder if social media could be a great way to connect […]

Twitter Boosts Small Business Advertising With Two Weapons: Education and 1 to 1 Outreach

Twitter Boosts Small Business Advertising With Two Weapons: Education and 1 to 1 Outreach

I’m impressed with two ways that Twitter is making moves to catch up with Google and Facebook and help small businesses use it’s platform for advertising. Twitter Advertising is pushing LOTS of great education about how to use its platform better. Guides, tutorials and etc. Secondly, Twitter is reaching out to individual small business businesses, with […]