Archive by category Social and Online Content

11 Tips for Putting Together a Strong Company LinkedIn Page

11 Tips for Putting Together a Strong Company LinkedIn Page

What tips do you have for putting together a brand page on LinkedIn that supports company growth? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Upload [...]

Tell Your Brand’s Story Online: Brooklyn Textile Company Succeeds In Using Story Telling to Drive Sales

Tell Your Brand’s Story Online: Brooklyn Textile Company Succeeds In Using Story Telling to Drive Sales

Join the 3rd Wix Small Business Breakfast (April 2nd, 2014) as we eat and learn how small businesses can get more customers and develop deeper relationships through social media, blogs, websites and more! Below is the video of last months 2nd Wix Small Business Breakfast, sponsored by Infusionsoft. Paper No. 9‘s, Stephanie Benedetto shares how she’s [...]

How to Deal With Google Search Results Page Changes

How to Deal With Google Search Results Page Changes

Google is always the elephant in the room when we’re talking about the success or failure of our websites. Any changes the behemoth makes are studied, scrutinized and discussed, ad nauseam, so I was more than a little interested when my Google search results screen looked slightly different. At first I wondered if it was [...]

12 Ways to Improve Your Website Without Completely Overhauling It

12 Ways to Improve Your Website Without Completely Overhauling It

What is one simple way I can improve my business website this year without totally overhauling it? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Try [...]

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

I’ve advertised on both Twitter and Facebook, to promote various projects. Yesterday, I paid $100 to promote my post about #ICON14 speakers , I used Twitter to advertise. The $100 spent generated 32,000 views, about 700 clicks and 4 engagements (reTweets). The engagement is where you can see if your campaign resonates – mine clearly did [...]

6 Ways To Leverage Your Street Sales Team for Social Content Marketing #SXSW

6 Ways To Leverage Your Street Sales Team for Social Content Marketing #SXSW

From SXSW, a discussion with Jason Suen of Hearsay Social and Patrizio Spagnoletto of Farmer’s Insurance. Here’s there bullet list best practices: Instead of just one social corporate page, Farmers Insurance, encourages its agents to have their own pages, which gives Farmers a much broader reach. Sales people using social must shift their minds from an ROI model [...]

6 Ways Retailers Use Content To Sell Better #SXSW @Birchbox @Outbrain Insight

6 Ways Retailers Use Content To Sell Better #SXSW @Birchbox @Outbrain Insight

  Mollie Chen, BirchBox & Jeff Pyatt, Outbrain (SXSW coverage sponsored by Infusionsoft - all in one sales and marketing CRM software for small business) Produce content with intent – not just for the sake of producing content. Make sure your readers want it (not just you) and that it serves a business purpose. Measure the results [...]