Archive by category Social and Online Content

8 Tips to Boost Online Sales this Holiday Season

8 Tips to Boost Online Sales this Holiday Season

With the holiday season on us, online retailers are working feverishly, planning their promotion,  distribution, and service strategies to cash in on the year end sales. The National Retail Federation estimates that holiday sales accounts for 19.2 percent of the retail industry’s annual sales of $3.2 trillion. While the year on year growth in e-commerce [...]

Facebook Restricts “Salesy” Posts In 2015. 4 Things Small Businesses Can Do About Facebook Marketing Challenges

Facebook Restricts “Salesy” Posts In 2015. 4 Things Small Businesses Can Do About Facebook Marketing Challenges

The Wall Street Journal reports that in 2015 Facebook will restrict the commercial posts Facebook allows on pages. Understandably, Facebook needs and wants to generate more and more revenue. While this move WILL affect all businesses, especially small businesses, there’s several things small business owners can do. Invest in paid advertising – there’s nothing wrong with [...]

Success with Social Marketing: How to Build A Strong Customer Following Using Social Media (Video)

Success with Social Marketing: How to Build A Strong Customer Following Using Social Media (Video)

Do you struggle with social marketing in your small business? Are you lost when it comes to using social media to help GROW your business and build a strong customer following? If you answered “YES” to either question, then we have a gift for you! Our very own Ramon Ray, technology and marketing evangelist and the editor [...]

Walmart Updates Website to Compete with Amazon in a Battle of the Ecommerce Space

Walmart Updates Website to Compete with Amazon in a Battle of the Ecommerce Space

Amazon is clearly the dominate force in the eCommerce space, with over $67.9 billion in online sales in 2013. But online retail is a BIG space and the question becomes, “if someone else can create the same experience as Amazon, can they take a portion of those sales?” Walmart is testing that very question and [...]