Archive by category Online Video

video-metrics

3 Video Metrics Every Small Business Should Be Thinking About

3 Video Metrics Small Business Should Be Thinking About by Brad Jefferson, CEO & Co-founder, Animoto   It’s becoming harder for small businesses to ignore video in their marketing strategy. A recent Animoto study found nearly two-thirds of consumers believe companies that use video know how to reach their customers, and one in four consumers […]

Oct14_Post 1

How to Use the Most Powerful Sales Tool: YouTube

In baseball utility players are never the stars; they’re pretty good at everything, but don’t excel in anything. In content marketing, the story is different. According to a study conducted by Aol Platform, when it comes to online sales, YouTube works best at the beginning of the sales cycle and also as the “closer.” In […]

Video-Marketing

10 Video Marketing Trends You Should Consider

What is one video marketing trend small businesses should consider taking advantage of? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Animation Use animated graphics, voice-over […]

Dec13_Post 2

Epic Fail: Ignore Video Content Marketing

“There are three kinds of lies: lies, damned lies, and statistics.” – Benjamin Disraeli. The two-time British prime minister said that in the 19th century and when statistics come from the mouths of politicians, he’s probably right on target. However, when we’re looking at business trends, statistics tend to more closely reflect the truth and […]

engajer

Engajer Takes Social Media Engagement To The Next Level With Innovative Video Tool

Finding the right combination of social media platforms to use for promoting your business is not just a challenge, but often times a struggle of balancing precious time between promotional efforts and other business activities.  Thankfully, user-friendly tools for connecting with prospects and existing customers such as TweetDeck and Hootsuite will help to increase your […]