Archive by category Social Media

Facebook “Call Now” Button Increases Local Awareness

Facebook “Call Now” Button Increases Local Awareness

In 2004, when Facebook was founded, the sole purpose of the site was to serve as a social networking platform for individuals to stay connected with their social circles.  Whether that be friends or family, many people sought out Facebook for their own personal use. Over the past many years, Facebook has continued to not only serve [...]

Study Reveals Power of Facebook for Small Business Marketing

Study Reveals Power of Facebook for Small Business Marketing

Social Media marketing has become an essential for small businesses today. With almost half of the world’s population being active on the internet, it is one of the fastest and most effective ways to reach consumers. However, with so many different social platforms to choose from, knowing how to get started is often the biggest challenge [...]

Hootsuite Ads Takes the Guesswork and Stress Out of Facebook Advertising

Hootsuite Ads Takes the Guesswork and Stress Out of Facebook Advertising

Facebook is an integral part of marketing for businesses large and small. Over 30 million small businesses use the platform for organic social media marketing and in February, 2015, Facebook announced that there are over two million who use their advertising services. As organic reach declines, more and more businesses are looking to Facebook ads [...]

Facebook Schmoozing Small Business to Sell More Ads

Facebook Schmoozing Small Business to Sell More Ads

If you are a small business, odds are that you have a Facebook page set up for your business to help promote your products and services and to interact with your customers and clients. And while the platform provides many marketing advantages to businesses, in many ways it fell short, mostly because Facebook’s focus for [...]

MANTA Study Shows that Facebook ROI Falls Short for Small Business

MANTA Study Shows that Facebook ROI Falls Short for Small Business

Manta, the company exclusively dedicated to helping small businesses, recently conducted a study of how small businesses view social networks and the effectiveness they provide to their marketing. This study, which comes just as we begin to see an increase in social networks courting small business for advertising revenue, revealed some interesting insight, including that [...]

New Smart Contacts App from Nimble Brings Contact Insights Anywhere You Work

New Smart Contacts App from Nimble Brings Contact Insights Anywhere You Work

With everyone pushing social media these days, saying you ‘have’ to make social accounts, and so many to choose form, it can be easy to lose track of why social media is important in the first place. The simple answer is social contacts. Social media allows you to build and nurture contacts with people all [...]

New Facebook Creative Shop Helps to Share Your Business Story

New Facebook Creative Shop Helps to Share Your Business Story

Delivering an effective message on Facebook can be a challenging task for any small business.  Not only are you trying to explain to your audience who you are and the products and services you provide, but you’re also trying to provide high quality and engaging content.  That’s why Facebook has developed a Creative Shop for small and [...]