Archive by category Social Media

Simplify Facebook Ad Design with Social Postcards from Vistaprint

Simplify Facebook Ad Design with Social Postcards from Vistaprint

If you are a small business who understands the power of Facebook marketing and advertising, but just hasn’t been able to make it work for your business because designing the ads is too difficult, then you are in luck. Vistaprint, a global e-commerce brand empowering more than 16 million micro business owners to professionally promote their [...]

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Almost everyone has seen or has at least heard of ABC’s TV show, Shark Tank. In this video from the 2014 Small Business Summit we get the inside scoop from Cliff Worley, Chief Digital Officer at Shark Branding, on his experience working behind the scenes with celebrity billionaire, Daymond John. In the presentation, Cliff shares his advice and [...]

Why Customer Education Beats Sales in a Mobile, Local and Distracted World

Why Customer Education Beats Sales in a Mobile, Local and Distracted World

As we all know, social media has become a core part of most businesses when it comes to marketing and engaging with customers.  Some companies use Facebook, others use Twitter, some use every social media platform that there is out there, but how do you know which ones are effective for your business? At the [...]

Use Facebook Page CTAs to Drive More Traffic and Get More Leads

Use Facebook Page CTAs to Drive More Traffic and Get More Leads

The New Year has already brought with it major changes as far as Facebook and social media marketing are concerned. Some changes, like the social network’s new algorithm to crackdown on overly promotional content, could become a hindrance to small business owners using Facebook Business Pages. Others, however, are providing brilliant new ways of attracting [...]

How to Use the Most Powerful Sales Tool: YouTube

How to Use the Most Powerful Sales Tool: YouTube

In baseball utility players are never the stars; they’re pretty good at everything, but don’t excel in anything. In content marketing, the story is different. According to a study conducted by Aol Platform, when it comes to online sales, YouTube works best at the beginning of the sales cycle and also as the “closer.” In [...]

3 Tips on Using Social Content Marketing to Elevate Your Online Marketing

3 Tips on Using Social Content Marketing to Elevate Your Online Marketing

Printed pamphlet. Emailed newsletter. Company blog post. No matter what form it takes, most businesses do some form of content marketing as a way to distribute content to customers and set yourself up as an expert or a reliable source of industry information. Content marketing is an important way to attract customers – but are [...]

Did Your Twitter Timeline Get Hacked? Nah… Twitter Is Just Deciding What You Should Be Seeing

Did Your Twitter Timeline Get Hacked? Nah… Twitter Is Just Deciding What You Should Be Seeing

If you were getting a little confused by posts appearing in your Twitter timeline from folks you don’t follow, don’t worry – you haven’t been hacked! It turns out that Twitter has decided that they know better than you do on what, and whom, you should be seeing in your timeline and have made a few changes to their policy to [...]

Why Is Twitter Phoning Small Businesses Helping Them Optimize Their Twitter Advertising

Why Is Twitter Phoning Small Businesses Helping Them Optimize Their Twitter Advertising

Last week I received a Tweet (or maybe an email) from someone from Twitter. At first I thought it might have been someone from PR or business development or even marketing. It wasn’t. It was someone from Twitter’s advertising department calling to help me better optimize my advertising campaign on Twitter for the 9th Annual [...]