Archive by category Social Media

Social Media Etiquette: 4 New Rules Every Professional Should Know

Social Media Etiquette: 4 New Rules Every Professional Should Know

Throughout history, professionals have followed unspoken rules of etiquette when promoting an event or product. They’ve sent press releases as directed, followed up later, and maintained positive relations with both the media community and the public. But with the rapid growth of social media, the rules are quickly changing, with professionals challenged to define proper [...]

Facebook’s User Experiments Should Teach You The Value of Surveying Your Customers

Facebook’s User Experiments Should Teach You The Value of Surveying Your Customers

Facebook is in hot water for how it’s gone about experimenting on its users. We covered this on 3TechGuys Show, syndicated to Fox Business. However, everyone agrees that Facebook’s research has provided invaluable insight to science. The two lessons you, small business owners should learn are: 1. Survey, with permission, your users and gain insight [...]

Foursquare 101: 10 Ways to Use Foursquare to Grab Local Customers and Boost Your Business

Foursquare 101: 10 Ways to Use Foursquare to Grab Local Customers and Boost Your Business

I recently had the opportunity to speak with Nina Yiamsamatha, who’s part of the small business marketing team at Foursquare. For those who don’t know what Foursquare is – it’s a mobile app that people use to find places to go – and it’s a very powerful tool for small business! Foursquare is an amazingly powerful [...]

Gary Vaynerchuk’s 16 Tips For Your Success In Marketing, Social Media, Entrepreneurship and More

Gary Vaynerchuk’s 16 Tips For Your Success In Marketing, Social Media, Entrepreneurship and More

Gary Vaynerchuk (Gary V) was interviewed by Startup Grind and and shared a lot of great insights on topics that impact small businesses, like marketing, reaching customers and using social media. While we definitely don’t want to encourage you to BE Gary V, you have to be YOU, we know you can use his small business [...]

Own A Restaurant? Add A Menu To Facebook and 6 Other Local Restaurant Marketing Ideas

Own A Restaurant? Add A Menu To Facebook and 6 Other Local Restaurant Marketing Ideas

If you’re a restaurant owner and use Facebook, check out your Facebook page now. Facebook is enabling pages, which are listed as restaurant or cafe to to add menus to their Facebook page, by uploading a PDF of their menu. Restaurant owners have so many options to build their local brands and drive traffic to their restaurants. [...]

11 Tips for Putting Together a Strong Company LinkedIn Page

11 Tips for Putting Together a Strong Company LinkedIn Page

What tips do you have for putting together a brand page on LinkedIn that supports company growth? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Upload [...]

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

I’ve advertised on both Twitter and Facebook, to promote various projects. Yesterday, I paid $100 to promote my post about #ICON14 speakers , I used Twitter to advertise. The $100 spent generated 32,000 views, about 700 clicks and 4 engagements (reTweets). The engagement is where you can see if your campaign resonates – mine clearly did [...]