Archive by category Social Media

11 Tips for Putting Together a Strong Company LinkedIn Page

11 Tips for Putting Together a Strong Company LinkedIn Page

What tips do you have for putting together a brand page on LinkedIn that supports company growth? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Upload [...]

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

I’ve advertised on both Twitter and Facebook, to promote various projects. Yesterday, I paid $100 to promote my post about #ICON14 speakers , I used Twitter to advertise. The $100 spent generated 32,000 views, about 700 clicks and 4 engagements (reTweets). The engagement is where you can see if your campaign resonates – mine clearly did [...]

Google SEO Updates: What You NEED to Know

Google SEO Updates: What You NEED to Know

It seems like every time we go online, we see a bunch of new information about yet another Google SEO update that has changed the search engine optimization (SEO) landscape for good. Whether you’re a small business owner or an SEO guru, it can be taxing to say the least to keep up with all [...]

13 Ways to Increase Your Company’s Facebook Visibility Without Spending a Dime

13 Ways to Increase Your Company’s Facebook Visibility Without Spending a Dime

What is 1 thing I can do to ensure my Facebook content is more likely to be seen (and clicked on) in my customers’ news feeds — without spending money? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual [...]

Would You Spend $30,000 on Facebook Advertising. Here’s One Business’ Story

Would You Spend $30,000 on Facebook Advertising. Here’s One Business’ Story

Facebook advertising is getting better and better reports the New York Times. The key to better advertising in any medium – social, bill board, magazine, etc – is to know your target audience, be able to target that audience as granular as possible and measuring the metrics of the advertisement’s success (or lack thereof). Little [...]

Six Ways to Improve Your Social Media Marketing in 2014

Six Ways to Improve Your Social Media Marketing in 2014

Like SEO, social media marketing is constantly changing. New social networks, creative new social strategies, and changes to search engine algorithms all contribute to how marketers used social media differently in 2013. With 2014 on the way, it’s time to re-evaluate your social media strategy again. Here are the top ways to improve your social media [...]

Scheduled Tweets: Twitter Adds The Service But You’ve Got To Fine-Tune So Your Business Benefits

Scheduled Tweets: Twitter Adds The Service But You’ve Got To Fine-Tune So Your Business Benefits

Twitter has announced the addition of scheduled tweets to their advertising and promotion functions, where companies and advertisers can pre-arrange tweets several days, weeks or even months in advance. While this is a new offering from Twitter, it’s something that businesses have been doing for a while. The trick to scheduling tweets is how to [...]