6 Tips for Video Marketing Success by Brad Jefferson, CEO and Co-Founder, Animoto Video has become an integral part of marketing strategy for businesses. A recent study of 1,000 consumers found that one in every four actually lose interest in a company if it’s not using video, and four times as many consumers would rather [...]
Archive by category Video
Why Video Marketing Is Your Ultimate Marketing Tool. Guide To Twitter, Facebook, Youtube and Snapchat Video.
Video marketing is one of the easiest, most economical and fastest ways to build your brand and generate sales for your business. Gary Vaynerchuk’s posted a short, substantive and easy to read overview of why video marketing is so POWRFUL. I’ve been doing videos for a long time and while many of them are not [...]
Over the past few years, there has been a continuous growth in the demand for businesses to use videos as part of their marketing strategy. In fact, it’s been shown that using videos to explain your business can be a make or break for consumers. According to a recent study done by Animoto, 25% of [...]
Video is SO Important. I’ve done what seems like thousands of videos over the past few years. Unfortunately, there’s many business owners who feel that video is not for them or they simply haven’t taken the time to get video done. You can use your smart phone to do a simple video, buy a cheap [...]
In baseball utility players are never the stars; they’re pretty good at everything, but don’t excel in anything. In content marketing, the story is different. According to a study conducted by Aol Platform, when it comes to online sales, YouTube works best at the beginning of the sales cycle and also as the “closer.” In [...]
What is one video marketing trend small businesses should consider taking advantage of? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Animation Use animated graphics, voice-over [...]
I’ve done video editing on a computer for many years. The three tools I’ve used are Pinnacle Studio, Windows Movie Maker and my favorite Adobe Premier. Putting together good video, on just a smart phone is doable, but not as feature rich as what video editing software on a computer can do. Corel released Pinnacle [...]
Youtube is an awesome platform for sharing video – it’s easy to use, feature rich and free. However, there’s a number of competing video options that offer things Youtube does not have. You probably already know about Vimeo, and Brightcove is very good as well. These two platforms offer varying degrees of more control and [...]
Faceook has launched video advertising reports the Wall Street Journal. Big advertisers can place video advertisements in your news feed. Right now it’s about $2 million a day to reach all users. Guess what’s coming next? Video ads for everyone to purchase, very targeted and low cost. You already new that video was important, now [...]
Your Customers Want Video. Why Aren’t You Giving it to Them? Guide to Why Video Marketing Is Important.
I asked my friend Robert Weiss, of MultiVision Digital to share his thoughts on the importance of video. He’s created an infographic, titled Why Video Drives Sales, which you should check out. Video is a powerful tool for sales and marketing objectives due to its ability to keep one’s attention, educate, build trust and create action at any [...]