Archive by category Social Media

MANTA Study Shows that Facebook ROI Falls Short for Small Business

MANTA Study Shows that Facebook ROI Falls Short for Small Business

Manta, the company exclusively dedicated to helping small businesses, recently conducted a study of how small businesses view social networks and the effectiveness they provide to their marketing. This study, which comes just as we begin to see an increase in social networks courting small business for advertising revenue, revealed some interesting insight, including that [...]

New Smart Contacts App from Nimble Brings Contact Insights Anywhere You Work

New Smart Contacts App from Nimble Brings Contact Insights Anywhere You Work

With everyone pushing social media these days, saying you ‘have’ to make social accounts, and so many to choose form, it can be easy to lose track of why social media is important in the first place. The simple answer is social contacts. Social media allows you to build and nurture contacts with people all [...]

New Facebook Creative Shop Helps to Share Your Business Story

New Facebook Creative Shop Helps to Share Your Business Story

Delivering an effective message on Facebook can be a challenging task for any small business.  Not only are you trying to explain to your audience who you are and the products and services you provide, but you’re also trying to provide high quality and engaging content.  That’s why Facebook has developed a Creative Shop for small and [...]

Simplify Facebook Ad Design with Social Postcards from Vistaprint

Simplify Facebook Ad Design with Social Postcards from Vistaprint

If you are a small business who understands the power of Facebook marketing and advertising, but just hasn’t been able to make it work for your business because designing the ads is too difficult, then you are in luck. Vistaprint, a global e-commerce brand empowering more than 16 million micro business owners to professionally promote their [...]

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Almost everyone has seen or has at least heard of ABC’s TV show, Shark Tank. In this video from the 2014 Small Business Summit we get the inside scoop from Cliff Worley, Chief Digital Officer at Shark Branding, on his experience working behind the scenes with celebrity billionaire, Daymond John. In the presentation, Cliff shares his advice and [...]

Why Customer Education Beats Sales in a Mobile, Local and Distracted World

Why Customer Education Beats Sales in a Mobile, Local and Distracted World

As we all know, social media has become a core part of most businesses when it comes to marketing and engaging with customers.  Some companies use Facebook, others use Twitter, some use every social media platform that there is out there, but how do you know which ones are effective for your business? At the [...]

Use Facebook Page CTAs to Drive More Traffic and Get More Leads

Use Facebook Page CTAs to Drive More Traffic and Get More Leads

The New Year has already brought with it major changes as far as Facebook and social media marketing are concerned. Some changes, like the social network’s new algorithm to crackdown on overly promotional content, could become a hindrance to small business owners using Facebook Business Pages. Others, however, are providing brilliant new ways of attracting [...]