Archive by category Social Media

Cliff Worley

Can You Measure The ROI of Social Media. Daymond John’s Digital Guru Shares Tips.

Cliff Worley, is Daymond John’s (Shark Tank) head of digital strategy. He knows a thing or two about getting the most from your social media marketing. In this episode of the Ignition Show Cliff shares his tips and insight for maximizing your investment with social media. Cliff said the first think to think about is the […]


Twitter Buy Button and New Page Features a Boost to Online Businesses

We’re starting to see trends with social platforms, such as Facebook and Google Ads, adding “Buy” buttons for quicker sale transactions. These features can be game-changers for small online businesses looking to quickly convert lookers into buyers. Following suit, testing is under way for a Twitter “Buy” button as well as for product and collection pages. […]


Facebook “Call Now” Button Increases Local Awareness

In 2004, when Facebook was founded, the sole purpose of the site was to serve as a social networking platform for individuals to stay connected with their social circles.  Whether that be friends or family, many people sought out Facebook for their own personal use. Over the past many years, Facebook has continued to not only serve […]

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Study Reveals Power of Facebook for Small Business Marketing

Social Media marketing has become an essential for small businesses today. With almost half of the world’s population being active on the internet, it is one of the fastest and most effective ways to reach consumers. However, with so many different social platforms to choose from, knowing how to get started is often the biggest challenge […]

Hootsuite Ads

Hootsuite Ads Takes the Guesswork and Stress Out of Facebook Advertising

Facebook is an integral part of marketing for businesses large and small. Over 30 million small businesses use the platform for organic social media marketing and in February, 2015, Facebook announced that there are over two million who use their advertising services. As organic reach declines, more and more businesses are looking to Facebook ads […]

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Facebook Schmoozing Small Business to Sell More Ads

If you are a small business, odds are that you have a Facebook page set up for your business to help promote your products and services and to interact with your customers and clients. And while the platform provides many marketing advantages to businesses, in many ways it fell short, mostly because Facebook’s focus for […]