Archive by category Video

Oct14_Post 1

How to Use the Most Powerful Sales Tool: YouTube

In baseball utility players are never the stars; they’re pretty good at everything, but don’t excel in anything. In content marketing, the story is different. According to a study conducted by Aol Platform, when it comes to online sales, YouTube works best at the beginning of the sales cycle and also as the “closer.” In […]

Video-Marketing

10 Video Marketing Trends You Should Consider

What is one video marketing trend small businesses should consider taking advantage of? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Animation Use animated graphics, voice-over […]

robert weiss - video marketing

Your Customers Want Video. Why Aren’t You Giving it to Them? Guide to Why Video Marketing Is Important.

I asked my friend Robert Weiss, of MultiVision Digital to share his thoughts on the importance of video. He’s created an infographic, titled Why Video Drives Sales, which you should check out. Video is a powerful tool for sales and marketing objectives due to its ability to keep one’s attention, educate, build trust and create action at any […]

Dec13_Post 2

Epic Fail: Ignore Video Content Marketing

“There are three kinds of lies: lies, damned lies, and statistics.” – Benjamin Disraeli. The two-time British prime minister said that in the 19th century and when statistics come from the mouths of politicians, he’s probably right on target. However, when we’re looking at business trends, statistics tend to more closely reflect the truth and […]