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Each year, SmallBizTechnology does its best to help you prepare for one of the biggest small business events of the year: Small Business Saturday. Sponsored by American Express, Small Business Saturday is held each year on the Saturday that falls between Black Friday and Cyber Monday. This year that Saturday is November 24th. While it…
The statistics have been well publicized. More than 90% of dissatisfied customers never let the business know it. They simply leave and never come back. They do, however, let other people know about it…often for many years. Those friends tell other friends, widening the circle of influence to possibly hundreds. Thanks to social media and…
According to BusinessWeek, 70% of consumers consult online reviews before making a purchase. In an age where asking a friend or heading to Best Buy to ask the sales guy which laptop to buy has been replaced by Google searches, this is no surprise. What is a surprise is how little moderation review sites provide….
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Forging a Positive Online Reputation: Dealing with Negative Reviews
It is small world. We all share a kind of reputation with our family, friends and neighbors. Whether it is your personal or professional life, a good reputation helps you to gain respect from the people around you. Your reputation is a reflection of your identity. How crucial is reputation to a company? Just think…