mediastrategies

3 New Media Strategies Every Business Should Know to Survive the Shrinking Newspaper Market

Newspapers have been rapidly vanishing from the American landscape, as consumers increasingly get their news online. With CNN.com or The New York Times as a person’s homepage, why would they need a newspaper dropped on their doorstep every morning? As this media outlet continues to shrink, there are three new media strategies that every business […]

social media etiquette

Social Media Etiquette: 4 New Rules Every Professional Should Know

Throughout history, professionals have followed unspoken rules of etiquette when promoting an event or product. They’ve sent press releases as directed, followed up later, and maintained positive relations with both the media community and the public. But with the rapid growth of social media, the rules are quickly changing, with professionals challenged to define proper […]

customer feedback

12 Ways to Get Quick Feedback From Customers Online

What is the best inexpensive way to get quick feedback from customers online? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Feedback Tabs Services like Get Satisfaction allow […]

small business marketing

5 Small Business Marketing Strategies That Work (Just In Case You Don’t Win the $25K Marketing Makeover Contest)

When it comes to small business marketing, everybody wants to know what WORKS, but defining that is easier said than done. The perfect formula is different for everyone because it’s not just a small business marketing strategy, but rather taking that strategy and customizing it to your own business. That’s what makes the prize in […]

customer loyalty

10 Great SaaS Products for Building Customer Loyalty Programs

What are the best SaaS products on the market for building strong customer loyalty programs and why? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Intercom […]

local marketing

5 Steps to Guide Your Next Local Marketing Campaign (plus The $25k Makeover Contest)

Finding new customers is a huge task for any small business, but it’s especially difficult if you run a local business that requires local marketing to customers from a limited geographic area. This fact is well known and well cited – and it’s actually what motivated the $25,000 Marketing Makeover contest that we talked about […]