How to Leverage Technology for Growth with Torani’s Head of IT

Sylvie Mwila Jonath, Head of IT for Torani, gives us “a taste” of what it looks like when a business grows and how important it is to leverage technology to grow. Torani, known nationwide for making delicious flavored syrups, was founded in 1925 and is a third generation, family-owned business. Sylvie shared with us that […]

SMB Essentials- A New Best Friend for Small Business

SMB Essentials- “A New Best Friend for Small Business”

Ramon Ray, editor, SmallBizTechnology.com spoke with Meredith Schmidt, EVP & GM Salesforce Essentials and Small Business Solutions (SMB) at Salesforce. They discussed SMB Essentials and why its a powerful CRM solution specially designed for business. Why is SMB Important to Salesforce? While you may have thought Salesforce was only for big enterprises, the company’s leadership […]

CRM Systems: A 10-Point Guide

CRM, or Customer Service Management System, is a necessary part of any business that needs to better understand its customers. Good CRM systems are designed to track interactions with customers so businesses in an organized space. Without an official CRM system, businesses often keep no record of interactions with customers or if they do, those […]