13 Low-Cost Ways for Small Businesses to Increase Digital Brand Value

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Tell Your Story  If you are just starting out, tell the story of how your company came to […]

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Facebook “Call Now” Button Increases Local Awareness

In 2004, when Facebook was founded, the sole purpose of the site was to serve as a social networking platform for individuals to stay connected with their social circles.  Whether that be friends or family, many people sought out Facebook for their own personal use. Over the past many years, Facebook has continued to not only serve […]

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Study Reveals Power of Facebook for Small Business Marketing

Social Media marketing has become an essential for small businesses today. With almost half of the world’s population being active on the internet, it is one of the fastest and most effective ways to reach consumers. However, with so many different social platforms to choose from, knowing how to get started is often the biggest challenge […]

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Facebook vs. YouTube: Who’s Winning the Video Marketing Battle?

Facebook vs. Youtube: Who’s Winning the Video Marketing Battle? By: Brad Jefferson, CEO of Animoto Over the past few months, the internet has been abuzz with chatter about Facebook overtaking YouTube as the go to destination for video on the web. Facebook surpassed YouTube in total number of video views on desktop in the U.S. […]

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Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Almost everyone has seen or has at least heard of ABC’s TV show, Shark Tank. In this video from the 2014 Small Business Summit we get the inside scoop from Cliff Worley, Chief Digital Officer at Shark Branding, on his experience working behind the scenes with celebrity billionaire, Daymond John. In the presentation, Cliff shares his advice and […]

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Why Old School Marketing Is Still Essential In Todays Digital World [Video]

In today’s competitive business environment, so much focus is placed on the newest ways to reach and market to your potential clients – and it’s often digital solutions that most turn to. But, as we learned from Carmen Sognonvi, Owner of Urban Marital Arts, at the 2014 Small Business Summit, there is definitely a place […]

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10 Digital Marketing Channels to Keep an Eye On

What do you think will be the next big digital marketing channel and why? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Amazon As content marketing continues to drive results for […]

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The Key to Digital Marketing…Shark Style: Interview with Cliff Worley of Shark Branding

The calendar just rolled around to September, bringing us one step closer to the 9th Annual Small Business Summit, a one-day event specifically for small business owners that will take place on October 22, 2014 in NYC. The Summit is packed with opportunities to learn, network and have fun – and there are some incredible speakers on […]