Tag Archives: Efficient Frontier

2012 Means More Mobile Marketing Money for Mobile Search

  The brave new world of mobile marketing is set to explode in 2012. Mobile search budgets at the end of 2011 will have a seven to 10 percent increase over end of 2010 budgets. According to a recent report from the Macquarie Group: Mobile spending is 6.5 percent of all search spending, up 2.7…