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Freelancer.com, one of the top online job portals for freelancers in the world, has just released a report on growth in hiring across various job categories based on 300,000 jobs posted on its site for Q1 2013. What makes this report interesting are the trends in industries, companies and products reflected from the growth of…
If you’re serious about marketing your business, chances are you’re using an email marketing platform, a customer relationship management (CRM) solution, or both. A combination of both gives you plenty of power over your marketing campaigns, ensuring that you know who opens their emails and keeping track of your most loyal customers. The recent affordability…
As per a May 2012 report by the National Economic Council titled Moving America’s Small Business and Entrepreneurs Forward, almost 28 million firms in America continue to work with limited marketing budgets due to a persistently weak economy. No wonder then that all marketing battles in the small business space continue to be fought over…
After more than 20 years of experience leading direct and online marketing programs for some of the biggest companies in tech and entertainment such as NBC Internet, XOOM.com, Claris Corp (a wholly owned subsidiary of Apple Inc) and Symantec Corporation, Janine Popick struck out on her own and started VerticalResponse in 2001. VerticalResponse, which was started…
What tools or steps are you using to ensure your customer data is safe across all your platforms? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program…
When you send an e-mail, do you know every person who will read it and have access to your information? Are you sure? The average corporate worker sends approximately 105 e-mails per day as of 2011, according to a report from Radicati. Those e-mails run the gamut, from one-sentence correspondence about lunch plans to multi-paragraph…
Small businesses typically tend to have more lasting and intimate relationship with their customers. But who is really an engaged customer? Is it someone – (a) who will continue to buy from you in the near future (b) who would recommend your business to a friend or (c) who might feel a sense of loss…
A small business regularly sends e-mails with attachments to potential customers, existing clients, and colleagues, with no way to tell whether that attachment is ever viewed. What if there were a way to track what happens to your attachment after it leaves your mailbox? Tout App provides templates and tools to put businesses in charge…
Both in 2008 and 2012, President Obama made history with the amount of money he raised in his presidential campaign. More surprising than the total amount was how he raised the money and the number of people who contributed. An analysis of 2012 campaign finances shows that 57 percent of Obama’s non-Super PAC donors gave…
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