6 Signs You’re Over-Segmenting Your Marketing Automation Campaigns

Email marketing automation software and personalization is becoming more hyped with the rise of big data and AI. Every marketer knows that email list segmentation improves open and click rates. Segmented lists have 14.31% more open rates than non-segmented counterparts. It also raises click rates up to 100.95%. But, there’s such a thing as over-segmentation. […]

13 Ways to Increase Your Email Open Rates — and Engagement

What are some ways that you can increase your email open rates and gain responses? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Don’t Always […]

New Email Authentication Rules Will Impact Your Email Delivery: Understanding DMARC

Have you ever received an email claiming to be from a specific brand or company, but it clearly wasn’t? Well, you’re not alone. And to prevent these type of “phishy” emails from reaching your inbox, email authentication standards have been put in place. That’s where Domain-based Message Authentication, Reporting & Conformance (DMARC) comes into play. […]

Collaboration Tools are Important But Email Is Still Essential: Faceboook Agrees

Even, Facebook, the leader in “social communication” agrees that email, for business to business communication is still so important. Facebook recently signed up to use Microsoft Office 365 for its corporate communications as reported by the WSJ. Of course Facebook’s own internal social workspace service, Facebook at Work competes with tools such as Slack, Skype and other […]

Microsoft Outlook Is Getting More Social

Many of us have used Microsoft Outlook for years – sending and receiving zillions of messages. Well a nice collaboration upgrade is coming. As reported by the Wall Street Journal, new versions of Outlook will let you “like” an email and bring others into the conversation with an “@” notation and their name. Sounds simple […]

New App Turns Gmail Into a Collaboration and Project Management Tool

Email is an important part of any business, but it’s certainly not the most collaborative tool in the world. Discussing and managing projects with email often results in disjointed conversations where everyone is not on the same page. Because of this, many business owners have opted for more collaborative project and customer management systems. But […]

7 Examples of Everyday Technology That Should Change in 2015

What’s one everyday technology you use all the time that you wish a startup would totally rethink in 2015? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. The […]