email marketing 2

New Email Authentication Rules Will Impact Your Email Delivery: Understanding DMARC

Have you ever received an email claiming to be from a specific brand or company, but it clearly wasn’t? Well, you’re not alone. And to prevent these type of “phishy” emails from reaching your inbox, email authentication standards have been put in place. That’s where Domain-based Message Authentication, Reporting & Conformance (DMARC) comes into play. […]

email list

Collaboration Tools are Important But Email Is Still Essential: Faceboook Agrees

Even, Facebook, the leader in “social communication” agrees that email, for business to business communication is still so important. Facebook recently signed up to use Microsoft Office 365 for its corporate communications as reported by the WSJ. Of course Facebook’s own internal social workspace service, Facebook at Work competes with tools such as Slack, Skype and other […]

Microsoft Outlook

Microsoft Outlook Is Getting More Social

Many of us have used Microsoft Outlook for years – sending and receiving zillions of messages. Well a nice collaboration upgrade is coming. As reported by the Wall Street Journal, new versions of Outlook will let you “like” an email and bring others into the conversation with an “@” notation and their name. Sounds simple […]

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New App Turns Gmail Into a Collaboration and Project Management Tool

Email is an important part of any business, but it’s certainly not the most collaborative tool in the world. Discussing and managing projects with email often results in disjointed conversations where everyone is not on the same page. Because of this, many business owners have opted for more collaborative project and customer management systems. But […]

everyday technology

7 Examples of Everyday Technology That Should Change in 2015

What’s one everyday technology you use all the time that you wish a startup would totally rethink in 2015? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. The […]

old school marketing

4 Ways to Blend and Transform That Old School Marketing You Thought Was Dead

I’m sure by now you have heard that old school marketing is dead. With the growth of the internet, the popularity of social media and the boom of mobile devices, businesses are finding new ways to win over customers. Goodbye newspaper advertisement, hello Google Adwords campaign. Farewell printed flyer, hail ye social media announcement. Adios […]