7 Great Mobile Apps for Conferences

7 Great Mobile Apps for Conferences

What is your favorite mobile app to use at business conferences in order to meet and network with other attendees and why? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start [...]

10 Digital Marketing Channels to Keep an Eye On

10 Digital Marketing Channels to Keep an Eye On

What do you think will be the next big digital marketing channel and why? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Amazon As content marketing continues to drive results for [...]

Facebook’s User Experiments Should Teach You The Value of Surveying Your Customers

Facebook’s User Experiments Should Teach You The Value of Surveying Your Customers

Facebook is in hot water for how it’s gone about experimenting on its users. We covered this on 3TechGuys Show, syndicated to Fox Business. However, everyone agrees that Facebook’s research has provided invaluable insight to science. The two lessons you, small business owners should learn are: 1. Survey, with permission, your users and gain insight [...]

Gary Vaynerchuk’s 16 Tips For Your Success In Marketing, Social Media, Entrepreneurship and More

Gary Vaynerchuk’s 16 Tips For Your Success In Marketing, Social Media, Entrepreneurship and More

Gary Vaynerchuk (Gary V) was interviewed by Startup Grind and and shared a lot of great insights on topics that impact small businesses, like marketing, reaching customers and using social media. While we definitely don’t want to encourage you to BE Gary V, you have to be YOU, we know you can use his small business [...]

Own A Restaurant? Add A Menu To Facebook and 6 Other Local Restaurant Marketing Ideas

Own A Restaurant? Add A Menu To Facebook and 6 Other Local Restaurant Marketing Ideas

If you’re a restaurant owner and use Facebook, check out your Facebook page now. Facebook is enabling pages, which are listed as restaurant or cafe to to add menus to their Facebook page, by uploading a PDF of their menu. Restaurant owners have so many options to build their local brands and drive traffic to their restaurants. [...]

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

I’ve advertised on both Twitter and Facebook, to promote various projects. Yesterday, I paid $100 to promote my post about #ICON14 speakers , I used Twitter to advertise. The $100 spent generated 32,000 views, about 700 clicks and 4 engagements (reTweets). The engagement is where you can see if your campaign resonates – mine clearly did [...]

Would You Spend $30,000 on Facebook Advertising. Here’s One Business’ Story

Would You Spend $30,000 on Facebook Advertising. Here’s One Business’ Story

Facebook advertising is getting better and better reports the New York Times. The key to better advertising in any medium – social, bill board, magazine, etc – is to know your target audience, be able to target that audience as granular as possible and measuring the metrics of the advertisement’s success (or lack thereof). Little [...]