Facebook’s User Experiments Should Teach You The Value of Surveying Your Customers

Facebook’s User Experiments Should Teach You The Value of Surveying Your Customers

Facebook is in hot water for how it’s gone about experimenting on its users. We covered this on 3TechGuys Show, syndicated to Fox Business. However, everyone agrees that Facebook’s research has provided invaluable insight to science. The two lessons you, small business owners should learn are: 1. Survey, with permission, your users and gain insight [...]

Gary Vaynerchuk’s 16 Tips For Your Success In Marketing, Social Media, Entrepreneurship and More

Gary Vaynerchuk’s 16 Tips For Your Success In Marketing, Social Media, Entrepreneurship and More

Gary Vaynerchuk (Gary V) was interviewed by Startup Grind and and shared a lot of great insights on topics that impact small businesses, like marketing, reaching customers and using social media. While we definitely don’t want to encourage you to BE Gary V, you have to be YOU, we know you can use his small business [...]

Own A Restaurant? Add A Menu To Facebook and 6 Other Local Restaurant Marketing Ideas

Own A Restaurant? Add A Menu To Facebook and 6 Other Local Restaurant Marketing Ideas

If you’re a restaurant owner and use Facebook, check out your Facebook page now. Facebook is enabling pages, which are listed as restaurant or cafe to to add menus to their Facebook page, by uploading a PDF of their menu. Restaurant owners have so many options to build their local brands and drive traffic to their restaurants. [...]

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

I’ve advertised on both Twitter and Facebook, to promote various projects. Yesterday, I paid $100 to promote my post about #ICON14 speakers , I used Twitter to advertise. The $100 spent generated 32,000 views, about 700 clicks and 4 engagements (reTweets). The engagement is where you can see if your campaign resonates – mine clearly did [...]

Would You Spend $30,000 on Facebook Advertising. Here’s One Business’ Story

Would You Spend $30,000 on Facebook Advertising. Here’s One Business’ Story

Facebook advertising is getting better and better reports the New York Times. The key to better advertising in any medium – social, bill board, magazine, etc – is to know your target audience, be able to target that audience as granular as possible and measuring the metrics of the advertisement’s success (or lack thereof). Little [...]

Hootsuite Celebrates 5 Years. 5 Reasons @Hootsuite Matters To Your Business

Hootsuite Celebrates 5 Years. 5 Reasons @Hootsuite Matters To Your Business

Hootsuite’s social management platform, is 5 years old. Does it really matter? Yeah, in some ways it does. Hootsuite let’s you measure your social activities. Step 4 of my FREA social media presentation – is “analytics” Twitter is only now just beginning to add flexible and function features to its platform, Hootsuite was developed for this [...]

Two Services That Help Create A Cohesive Online Brand Between Your Web and Social Media Sites

Two Services That Help Create A Cohesive Online Brand Between Your Web and Social Media Sites

Few things display how well a business is run better than cohesion. So when you create your social media pages, what could be better than to design them exactly how you’ve designed your website to maintain a cohesive online brand? When your social media is so perfectly integrated that Twitter or Facebook reflects your business [...]