One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

I’ve advertised on both Twitter and Facebook, to promote various projects. Yesterday, I paid $100 to promote my post about #ICON14 speakers , I used Twitter to advertise. The $100 spent generated 32,000 views, about 700 clicks and 4 engagements (reTweets). The engagement is where you can see if your campaign resonates – mine clearly did [...]

Would You Spend $30,000 on Facebook Advertising. Here’s One Business’ Story

Would You Spend $30,000 on Facebook Advertising. Here’s One Business’ Story

Facebook advertising is getting better and better reports the New York Times. The key to better advertising in any medium – social, bill board, magazine, etc – is to know your target audience, be able to target that audience as granular as possible and measuring the metrics of the advertisement’s success (or lack thereof). Little [...]

Hootsuite Celebrates 5 Years. 5 Reasons @Hootsuite Matters To Your Business

Hootsuite Celebrates 5 Years. 5 Reasons @Hootsuite Matters To Your Business

Hootsuite’s social management platform, is 5 years old. Does it really matter? Yeah, in some ways it does. Hootsuite let’s you measure your social activities. Step 4 of my FREA social media presentation – is “analytics” Twitter is only now just beginning to add flexible and function features to its platform, Hootsuite was developed for this [...]

Two Services That Help Create A Cohesive Online Brand Between Your Web and Social Media Sites

Two Services That Help Create A Cohesive Online Brand Between Your Web and Social Media Sites

Few things display how well a business is run better than cohesion. So when you create your social media pages, what could be better than to design them exactly how you’ve designed your website to maintain a cohesive online brand? When your social media is so perfectly integrated that Twitter or Facebook reflects your business [...]

Engajer Takes Social Media Engagement To The Next Level With Innovative Video Tool

Engajer Takes Social Media Engagement To The Next Level With Innovative Video Tool

Finding the right combination of social media platforms to use for promoting your business is not just a challenge, but often times a struggle of balancing precious time between promotional efforts and other business activities.  Thankfully, user-friendly tools for connecting with prospects and existing customers such as TweetDeck and Hootsuite will help to increase your [...]

Gamifying Social Media: New Widget Turns Facebook Promotions Into A Fun Puzzle

Gamifying Social Media: New Widget Turns Facebook Promotions Into A Fun Puzzle

Growing your business is all about getting your name out there. It’s not enough to be the best, the quickest, or the cheapest if no one has ever heard about you. Many businesses strive to increase brand recognition through social media and every successful business knows that every retweet, every follow, and every status update [...]

What Social Network Should I Advertise On? A Quick Guide To Advertising On Facebook, Twitter and LinkedIn

What Social Network Should I Advertise On? A Quick Guide To Advertising On Facebook, Twitter and LinkedIn

For many small businesses around the world, social media advertising can be a bit frustrating. Each social network has its own culture, personality, and everything revolves around the kinds of people they appeal to. You have your all-around networks, like Facebook and Twitter; and then you have your professional buttoned-up networks, like LinkedIn. Each one [...]