Sites like Groupon and Living Social seem to be losing the online shopping war as the “go to sites” for social commerce, with many other sites now finding ways to cash into the “daily deal” idea a bit more strategically. The growing trend for online shoppers today is browsing different retailers through just one social…
Groupon has launched a new tool allowing merchants to track and analyze the performance of their daily deals, adding to their previous suite of merchant features. The new tool is called the Merchant Impact Report, and it allows you to see who’s buying your daily deal, what they think about your products or services, and…
November 5, 2012 – 10:00 am
Manta, small business online community, released a survey which shows that small businesses like Facebook while many don’t like Etsy, Groupon or Amazon. This survey indicates that daily deal sites are NOT the winners for small businesses during this Holiday season. However, here’s a few things you CAN do during the Holiday’s to boost your…
September 21, 2012 – 1:44 pm
The field of mobile credit card payments is getting crowded with differentiating factors harder and harder to see. While competing on transaction charges is one way to do it, I think as more and more vendors (Intuit, Square, PayPal and now GroupOn) begin to offer mobile payment solutions and even more offer payment solutions with…
Survey: Consumerization of IT Drives Adoption of Cloud-Based Business Applications Groupon Debuts Revamped GrouponWorks.com for Merchants Panasonic Launches Compact and Fast Document Scanner Survey: Consumerization of IT Drives Adoption of Cloud-Based Business Applications Employee productivity gains motivate small and mid-sized businesses to accelerate adoption of cloud-based applications despite IT concerns …
Groupon has had an interesting rise. Some merchants hate it, some merchants love it and some merchants don’t know what to think. At SXSW there was an informative presentation on why Groupon and other group deal sites were bad for business (I covered it here) but that could be changing. Groupon is no longer just going…
January 31, 2012 – 12:00 pm
Groupon, Living Social, Google Offers, and many other daily deal sites have popped up recently, with the concept being portrayed as the holy grail for small businesses looking for a simple way to increase revenue and traffic. Although the concept is simple on the surface – offer a paid coupon for access to discounted services/goods…
January 3, 2012 – 8:00 am
Despite economic, technological, legal, and financial constraints, eCommerce is increasing. More and more people are searching for product information and buying stuff online. Why not? It’s cheaper, convenient and more and more fancy deals are being available online. Instead of going to a regular supermarket or retail store, consumers can save their time and energy…
October 24, 2011 – 4:00 pm
The beauty of social media is that digital users are curious and willing to try new things. Groupon was one of those tools that looked enticing for both consumers and businesses. It’s early success seemed to come from customers wanting the most bang for their buck but at the cost of the business owners! According…
October 19, 2011 – 4:00 pm
Americans have been sold ideas since we came to North America. Handbills and pamphlets sold British colonists on fighting Great Britain and forming the United States. Newspapers became the next great advertising medium, then radio, TV, cable and the Internet. Now, 21st century “Mad Men” are turning their advertising eyes to delivering their messages to…
By Jordan Brown
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Posted in Advertising and Marketing, Mobile, Smartphone
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Also tagged android, ComScore, foursquare, google, HTML5, Kraft, mass marketing, mobile marketing, Nielsen
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