mobile messaging smallbiztechnology

How SMBs Are Using Texts to Engage Customers This Holiday Shopping Season

Every holiday season, small businesses compete against big brands and e-commerce giants for consumers’ attention and sales. While large retail corporations have millions of dollars to advertise year-round, especially during the holiday shopping season, SMBs must find creative ways to engage 1 on 1 with customers in their community.   Much like what newspapers, radio, […]

Zoho Corporation: An Interview with Emily Sloan-Pace

How Can You Make Your Brand Relevant? Insights from Zoho Exec.

Ramon got the opportunity to sit down with Emily Sloan-Pace of Zoho Corporation to talk about what Zoho aims to do for small businesses. Emily explains the importance of email marketing and auto responders and gives insight into what it takes to make your brand relevant, recognizable, and unique to best serve your company and […]

5 Ways to Boost Customer Retention

Small business entrepreneurs put a lot of effort into attracting new customers. But it’s equally, if not more important, to also have a clear plan in place for customer retention. After all, existing customers spend 31 percent more than new customers on average. They also end up being your best word-of-mouth marketers. At SpotOn, we […]

Small Biz Technology Why Video Matters in Marketing

Why Video Matters In Marketing

Everyone is spending more and more time on the internet these days. Whether it’s social media, scrolling through memes, or finding a recipe for chicken parm–everywhere you turn, everyone is online. Today we have a plethora of information and resources at our literal fingertips. As a result of all of us carrying around the world’s […]

Paychex Survey Says Entrepreneurs Optimistic About Business Outlook, Ability to Find New Customers

Are you wondering whether now is the right time to start a business? Are customers out there? Is the economy optimistic or pessimistic? According to Paychex and their first ever Business Sentiment Report, the outlook for businesses is more positive than negative. Paychex regularly conducts polls to analyze the business climate. Their most recent poll […]