14 Cost-Effective Strategies to Re-Engage Your Customers End of Season

What’s one low-cost strategy small business owners can employ to (re)engage customers during the holiday/end-of-year season? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. […]

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15 Tips Small-Business Entrepreneurs Should Keep in Mind When Asking for Testimonials

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Ask Upfront  I ask many of our customers during an initial conversation for a testimonial if we do […]

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14 Important Things to Remember Before Your First Livestream

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Be Your Authentic Self  People lose this part of themselves when livestreaming for the first time. If you are […]

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Want to Reach Millennials? Try These 13 Marketing Tactics

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Word-of-Mouth Referrals One of my companies runs events for millennials, and the strongest marketing tool we have is word-of-mouth referrals. […]

Smart Hustle Recap: Small Business Marketing, Operations, Technology & Lifestyle

Smart Hustle Recap: Small Business Marketing, Operations, Technology & Lifestyle

At Smart Hustle, we enjoy providing a variety of content that covers the many aspects of running a small business. We know each of our readers are at different stages and have different questions, and we work hard to be the ‘go-to’ source for small business owners no matter where they are in the journey. […]

Smart Hustle Recap: Increase Your Likability, E-commerce Tools, and More!

Smart Hustle Recap: Increase Your Likability, E-commerce Tools, and More!

Dave Kerpen is the expert of likability. CEO of the appropriately named Likeable Local, he has written several bestselling books on the art of becoming more likable, including how likeability improves your power, influence, and business success. Since people buy from those whom they know, like and trust, a simple lesson on likability can help […]

Smart Hustle Recap: Marketing via Word-Of-Mouth, Instagram Stories, and Videos

Smart Hustle Recap: Marketing via Word-Of-Mouth, Instagram Stories, and Videos

Earlier in 2016, Smart Hustle conducted its first survey to understand the goals and challenges of Smart Hustle readers. One solid finding that emerged was that our small business readers are very concerned about marketing: marketing strategy was listed as a top challenge and survey takers said they were eager to learn more via additional […]