Paychex Survey Says Entrepreneurs Optimistic About Business Outlook, Ability to Find New Customers

Are you wondering whether now is the right time to start a business? Are customers out there? Is the economy optimistic or pessimistic? According to Paychex and their first ever Business Sentiment Report, the outlook for businesses is more positive than negative. Paychex regularly conducts polls to analyze the business climate. Their most recent poll […]

Branding Your Business On a Budget

Every business needs to have an identity, so that customers know and remember what the business is about. The process of creating and communicating this identity is called branding, and it’s key in ensuring a company’s success. Branding your small business is all about creating a recognizable look, and a memorable one, that your customers […]

14 Trends B2B Marketers Need to Become Familiar With in 2018

What’s a trend this that B2B marketers need to understand this year? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Executive Branding Executive branding is […]

14 Cost-Effective Strategies to Re-Engage Your Customers End of Season

What’s one low-cost strategy small business owners can employ to (re)engage customers during the holiday/end-of-year season? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. […]

15 Tips Small-Business Entrepreneurs Should Keep in Mind When Asking for Testimonials

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Ask Upfront  I ask many of our customers during an initial conversation for a testimonial if we do […]

14 Important Things to Remember Before Your First Livestream

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Be Your Authentic Self  People lose this part of themselves when livestreaming for the first time. If you are […]

Want to Reach Millennials? Try These 13 Marketing Tactics

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Word-of-Mouth Referrals One of my companies runs events for millennials, and the strongest marketing tool we have is word-of-mouth referrals. […]