Social Media and Websites - How Businesses Can Get it Right

Social Media and Websites: How Businesses Can Get it Right

This article is brought to you in partnership with Verisign, the global leader in domain names and internet security. When today’s customer wants to learn more about a business, the first place they usually turn is the Internet. This has made an online presence essential to a brand’s success. Setting up both a website and […]

Screen Shot 2015-06-08 at 3.33.19 PM

Study Reveals Power of Facebook for Small Business Marketing

Social Media marketing has become an essential for small businesses today. With almost half of the world’s population being active on the internet, it is one of the fastest and most effective ways to reach consumers. However, with so many different social platforms to choose from, knowing how to get started is often the biggest challenge […]

vp image cover

Simplify Facebook Ad Design with Social Postcards from Vistaprint

If you are a small business who understands the power of Facebook marketing and advertising, but just hasn’t been able to make it work for your business because designing the ads is too difficult, then you are in luck. Vistaprint, a global e-commerce brand empowering more than 16 million micro business owners to professionally promote their […]

holidays, sale, shopping, christmas concept - beautiful teenage

8 Tips to Boost Online Sales this Holiday Season

With the holiday season on us, online retailers are working feverishly, planning their promotion,  distribution, and service strategies to cash in on the year end sales. The National Retail Federation estimates that holiday sales accounts for 19.2 percent of the retail industry’s annual sales of $3.2 trillion. While the year on year growth in e-commerce […]

digital marketing

10 Digital Marketing Channels to Keep an Eye On

What do you think will be the next big digital marketing channel and why? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Amazon As content marketing continues to drive results for […]

old school marketing

4 Ways to Blend and Transform That Old School Marketing You Thought Was Dead

I’m sure by now you have heard that old school marketing is dead. With the growth of the internet, the popularity of social media and the boom of mobile devices, businesses are finding new ways to win over customers. Goodbye newspaper advertisement, hello Google Adwords campaign. Farewell printed flyer, hail ye social media announcement. Adios […]

Balance

Small Business Online Marketing Requires A Balance of Art (Human Skill) and Science (Technology)

To get the results of online marketing done right, it’s important that you are using a great balance of art (human skill) and science (technology). I’ve asked Kris Barton, Chief Product Officer, ReachLocal to share some best practices and thought on this careful blend of art and technology. Too often, online marketing solutions for SMBs don’t […]

local marketing

5 Steps to Guide Your Next Local Marketing Campaign (plus The $25k Makeover Contest)

Finding new customers is a huge task for any small business, but it’s especially difficult if you run a local business that requires local marketing to customers from a limited geographic area. This fact is well known and well cited – and it’s actually what motivated the $25,000 Marketing Makeover contest that we talked about […]