Can You Pitch to Reporters on Social Media?

Small business owners are often urged to network online, using sites like Twitter and LinkedIn to forge professional connections that help them as they build their businesses. As professionals strive to gain as much exposure as possible both online and through media outlets, many wonder if social media could be a great way to connect […]

Are Your Publicity Efforts Failing? 3 Surefire Ways to Find PR Success

The lines between advertising, marketing and public relations have always been a little blurred, with many firms providing a combination of two or more of the services. But the Internet has almost removed the lines completely, as advertisers reach out to customers on social media and press releases begin to make appearances in search engine […]